Viral Marketing
Viral Marketing also known as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company in a more unusual way.
They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.
In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.
Viral Marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.
Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.
Use Viral Marketing to Your Advantage
The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that is potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.
More and more companies are catching on to the effectiveness of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.
Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz; many movies are promoted by using scandals and gossips to make them moiré popular. Remember the movie “The Blair Witch Project”?
Many big companies have tried viral marketing and have had many success stories with it. Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.
Claudiu Geanta is a serial entrepreneur and founder of
Design by Satori Inc. &
Satori CG Inc.. He helps businesses promote their presence on and off line.
He is also an accomplished web designer, book writer and photographer. You can follow him on
Twitter. Read more from this author
#1 by C Wilsher on October 29, 2009 - 7:05 am
Facebook, Twitter… and all of the above. Are they now considered the most effective way to begin your viral marketing campaign OR would these be considered social networking. At times, these applications can be cumbersome when promoting a business and can lead you to get sidetracked, however if there’s proof in the returns, it very well may be well worth the time investment. What’s your opinion on these applications vs. blogging?
#2 by Claudiu Geanta on October 29, 2009 - 11:19 am
These are all considered social networking platforms but they are all means to get your viral marketing going. Your next interest for your product or services might come from any of these social media networks.
That is why you should make a point and visit them every day religiously and continue on promoting your company.
The use of social media networks should be in concordance with your blogging efforts. Your blog can rank you higher in Google because of the “written word” which search engines still love.
There are ways to feed your social media networks with articles from your blog. Facebook, Linkedin, My Space and even Twitter can display almost everything you have published on your blog.
My advice: be active on all social media and keep the blog your central hub of disseminating information. The other “satellites” will pick up the info and bring your online presence to the forefront of the internet.