Posts Tagged Word of mouth

Companies are finding it increasingly difficult to reach their potential customers. Finding your way through the social media and online marketing jungle is not an easy task. That is why, it is crucial for a company or an individual to specialize and focus on a niche market.

I remember when I first started my design business I took calls like: “Can you make me a website with 40 pages for under $200?”, “How about a logo? Can you manipulate my photos and put me next to Pamela Anderson?” My answer was always “yes” regardless if I was able to do any of it or not. I figured I have to “blast” them with my knowledge and show that I am an “all stop shop” for everything design related. I even got requests to create architectural drawings and redesign homes!

Needless to say I was the “jack-of-all-trades; master of just a few”. My life was chaotic and barely had time to catch reruns of “Family Guy”. Even more disturbing was the fact that my business was not even growing. That’s when I realized that this “shot-gun blasting” approach was not quite the one I was looking for.
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