Posts Tagged testimonials
How to Gain Online Recognition by Writing about Your Customers
Posted by Claudiu Geanta in Self Promotion on November 16, 2009
You can gain tons of business recognition along with web traffic if you get in the habit of collecting Case Studies, Testimonials and Press Releases from some of your happier clients. In order to have fresh and news-worthy material, you’ll need to collect pertinent information from your clients (stories, testimonials, impressions, stories, etc,). Use your creativity and talent to transform them into tangible and interesting marketing materials.
There are several steps when designing and creating materials for creating good Case Studies and Press Releases. Simply follow them closely and you’ll have awesome promotional material for your web site as well as other marketing materials you plan on displaying on your marketing panoply (i.e. brochures, newsletters, etc.).
Gain Online Recognition
Are You Making this Advertising Mistake?
Posted by Claudiu Geanta in Advertising on November 4, 2009
All ads you are planning on publishing MUST be about your potential clients. Not about you, your business, hobbies, likes and dislikes. This might come to your surprise but, besides you, nobody else cares about them.
Any prospective customer will always ask this: “WIIFM?” Translation: “What’s In It For Me?” The rest is just noise to them.
Advertising Mistake
So how should an advertisement look like?
