Posts Tagged Steve Lance
Cool Blue Tuesday Book Review – Book 2
Posted by Claudiu Geanta in Cool Blue Tuesday Book Review on December 22, 2009
“The Little Blue Book of Advertising” – 52 Small Ideas that can Make a Big Difference – by Steve Lance & Jeff Woll
Designed the read quickly and referred to again and again, this is a toolbox of back-to-basic ideas that will help break creative logjams, settle disagreements with clients or agencies, and sharpen, focus and generally improve any ad campaign.
Steve Lance & Jeff Woll are partners at Unconventional Wisdom, a creative resource group. Lance was formerly creative director of Della Femina, Travisano, Sherman & Olken and NBC. Woll is a 20 year old veteran of Ogilvy & Mather, including stints as COO of its Montreal office and CEO of Ogilvy & Mather Partners in New York City.
URL to the book: http://www.littlebluebookofadvertising.com
I wish all business books were this profound and concise….The ultimate ad campaign cheat sheet.
Carol P. Osborne from the University of South Florida, College of Business Administration
The book starts with 3 points of view setting the stage for what’s to come:
- Marketers & Creative don’t speak the same language
- Think inside the box
- You can’t manage what you don’t measure
