Posts Tagged SEM
Take the BS out of SEO
Posted by Claudiu Geanta in Search Engine Optimization on December 3, 2009
“Sign up with us for just $$ per month and we’ll guarantee you #1 on Google”
When I hear this type of sales pitch I just want to start screaming. How can someone guarantee a #1 spot on the most dynamic and ever changing medium in the world – the world wide web? Yahoo cannot even guarantee to be listed at #1 on Google’s index. What makes you believe that Junior from ABC-SEO company would be able to deliver?
Unfortunately, lots of businesses believe this baloney and go for it, to later find out that being #1 it’s a bit impossible to realize. Actually, I take it back – you CAN occupy position #1 in Google with one condition:
- The search is based on a keyword is so rare that not even Webster Dictionary hasn’t heard about it. So if your website is about “blue aluminum monkeys” then…yeah – you could be on Google’s #1 position.
Why You Should Care about Search Engine Marketing
Posted by Claudiu Geanta in Search Engine Marketing on November 11, 2009
Search Engine Marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in Search Engine Result Pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.
The term “Search Engine Marketing” was proposed by Danny Sullivan in 2001 to cover the area of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.
SEM - Search Engine Marketing - Define Your Message
Successful search marketing helps a site gain top positioning for relevant words and phrases. To others, SEO is synonymous with SEM — search engine marketing. For any online marketing venture to be successful it is essential to have a well thought out search engine marketing strategy. Social media should be a part of any successful search engine marketing strategy.
