Posts Tagged sell
Touchdown on Your Landing Pages
Posted by Claudiu Geanta in Email Marketing on October 14, 2009
Landing Page Touchdown
Landing pages are the new direct marketing approach towards “getting” in front of your clients. Landing pages are where your clients are going to end up when they have clicked on an ad that you’ve placed and are usually contained within your web site.
Consider landing Pages as a “Swiss army knife”. They are useful in many ways: selling the exact product the client wants and thus employing a “sharp shooting” effect for your marketing efforts; educating the client and yourself about likes and dislikes with your service or product line; they give you adjustment levels on how to direct your overall marketing based on their popularity, etc.
Are You Selling the Product or the Dream?
Posted by Claudiu Geanta in Marketing Strategies on September 27, 2009
Marketing Products of Dreams
Consumers don’t care and don’t want to know what electronic parts go in an iPod. All they care about is if the little devil will make them look cool on the treadmill while listening to their favorite music collection.
They could have bought any other musical storage device, but then again – can any of these other spin-offs help them plant the flag of cool on the mountain of “Supreme coolness”? I think not. The market shows the same.
