Posts Tagged self-marketing

Social Media on Steroids

Social Media on SteroidsAs a business owner you should encourage all your staff to engage in promoting your products and services on Social Media.

This activity should be daily and performed religiously. These activities should be separated on the type of platform they are using, thusly:

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Are You Blogging to Me?

“Building quality content without marketing is like locking Shakespeare in a room to write for himself” – Michael Grey, SEO Expert

Content without marketing is nothing.

See the 5 Golden Rules of Blogging
You write like a pro but you’ve got no idea what you should do so people flock to your blog and read your unique pearls of wisdom. Is that you Blogger? I know that’s exactly what I was worried about for a long time. Well, I’m here to give you some shortcuts so you don’t have to go through the pain and aggravation I had to endure.

First of all remember this:

The more you try to sell your blog and convince people to follow you, the more you will encounter their resistance. People buy you first, your expertise and the experience you so eagerly display in your posts.

How do you get them to like you? Simple – give, give and when you are done give again. People love free stuff and when they see your willingness to help and provide resources others are charging for, they will not only like you, and they will follow your posts.

Great article how to establish trust online.

So, before you do any type of promotion, start thinking about the things you can offer for free; resources you know you can offer to potential visitors.

To help you out, here’s my list:

  • FREE 30 minute consultation on (insert your own text here) web design, SEO services, marketing critique, etc.
  • Answer and help people find solutions on Facebook, Linkedin, Twitter, etc.
  • Offer a free report, eBook or whatever else you have in your expert panoply.
  • Organize a contest and offer a free book to the first 5 people what post significant comments on your blog for the next 30 days. Don’t forget to post the results at the end of the contest.
  • Write for other blogs and give your honest opinion about the topic at hand. Just commenting “Thanks that was a great post” will not make you too visible and will not convey that expert aura you are after.

In a way, you are already promoting your blog but you are not really engaged in direct selling at this point. The more detached and nonchalant appear vis-à-vis your scope of getting more traffic to your blog, the more people will appreciate and want to come back for more.

Also, although many blogging experts advocate the “create a controversy” approach, I tend to “navigate” towards a softer approach and command attention through my willingness to extend a helping hand rather than criticize and spew controversial remarks.

Do all these things for several months and you’ll see significant improvement in your traffic numbers. Guaranteed.

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5 Things Your Article Must Have

What All Articles Should Have

What All Articles Should Have

The art of writing and publishing articles on the web are paramount to the online success of today’s websites and internet based companies. They dictate a lot in the success and the drive of traffic onto one’s site. This activity has become a key element in making a site work and earning a profit from it.

A website webmaster and/or owner must have the good sense to include articles that address issues and provide solutions to a market niche. Find that niche, push the right buttons and you will have an army of followers. You articles should include lists of benefits that respond to the same old question: “What’s in it for me?”

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How to Promote your Web Site in 2 Minutes Flat

Social Bookmarking Your Website

Social Bookmarking Your Website

The answer – Social Bookmarking. Why is Social Bookmarking so powerful and different from other web promotion tactics? 

Social Bookmarking websites are sites that organize and store “bookmark links” (links which take one to a specific website). Millions of web surfers visit these Social Bookmarking sites to search for information saves and organizes it. Social bookmarking is a powerful tool in promoting a website.

Social bookmarking is a growing phenomenon at the speed of a flying bullet.  Social Bookmarking is no rocket science and can be performed by anyone; you can easily bookmark your page to 25-50 Social Bookmarking sites. 

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Part II – The Power of Press Releases

Press Release - Part II

Press Release - Part II

As previously related in Part I – The Power of Press Releases, this important element of your promotional campaign not only helps in driving traffic to your website but also in generating lots of back links and so it kicks your Google Page rank higher and gets you picked easily by other major search engines.

This article will go into the fine details of creating a succesful Press Release and what it means for your business as a whole.

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Year 2012 – Are You Worried?

Survival Kit for the 2012 Marketer

Survival Kit for the 2012 Marketer

Around the world, a large number of people tend to believe that this Mayan Calendar event is very real and the world will end on December 21st, 2012.

So are you going to do? Sit around and wait or gather water and clothes, weapons and other items every survival kit should have?

As for me,  I don’t know… I like to see the world through rosed colored glasses and this 2012 sounds a bit far fetched.

 

 

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Social Media – What Does it Mean For You?

Social Media icons

Social Media icons

Everyone is using social media now and not simply for social reasons, in fact it now accounts for almost 10 percent of Internet time.  Social media is gaining more acceptance in both the business world — both as a tool to connect with customers and for co-workers to connect with each other. Social Media is got all the Buzz – but is it necessary? First of all let’s see what defines “Social Media”.

Social media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures, video, rating and bookmarking. Trying to cover so many areas and being active promoting with social media takes time. Expecting overnight results from any marketing campaign is not realistic. 

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7 Powerful Laws of Self-Marketing

7 Laws of Self Marketing

7 Laws of Self Marketing

Advertise Yourself

You need to follow these laws if you want to promote yourself. They are not only powerful but necessary if your ultimate goal is achieving success in either your business or personal growth.

It’s much about branding but also projecting an image that will attract other people to seek your advice and take advantage of your personal know-how.

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