Posts Tagged Search
What Your IT Department Doesn’t Want You to Know
Posted by Claudiu Geanta in Applications on April 18, 2010
This real case is about the owner of the small business who, luckily, was in-tune with the ever changing technology and saw the opportunity to save money and increase productivity.
The owner, let’s call her Mary, managed a staff of 75 and was struggling with the following problems:
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Top 10 Awesome Tips for Improving Your Online Presence
Posted by Claudiu Geanta in Top 10 List on April 8, 2010
Here are 10 awesome tips on how you can improve the online presence for your business:
- Submit Your Business to Local Listings
Do a local search for your business make sure your listing is up to date and accurate so customers get the right information about your business. - List Your Business in the Correct Category
Very often the owner (or the webmaster creating the website) categorizes the business listing in the wrong category. Include as many relevant categories as possible to your business to attract customers.
5 Questions You Should Ask a SEO Company
Posted by Claudiu Geanta in SEO Killer Tricks on January 20, 2010
First of all – familiarize yourself with basic SEO jargon like: internal/external links, meta tags, titles, pagerank, etc.
This way at least you know what the SEO company is talking about when they make the sales pitch.
Personally, I noticed that the shady ones are often hiding behind geek lingo trying to paint you in a corner by throwing these words at you, thus proving that they know what they are talking about.
You can cut that conversation short and find out how credible and professional they are by asking 5 little questions. Here they are:
- What kind of results should you be able to see and how long will it take to get there?
- What experience do you have in my industry and how long have you been doing this?
- Show/send me examples of your previous work and success stories. Can I contact some of these people?
- Do you follow the Google Webmaster Guidelines?
- What other marketing services do you offer besides SEO?
Just keep this list by your phone and take notes while they answer these questions. I’m sure you are a pretty seasoned business individual so you should be able to spot the shady ones right away. You can download a quick and easy PDF document of “Questions to ask a SEO company” right here.
SEO – What is it Good For? Absolutely Everything!
Posted by Claudiu Geanta in Search Engine Optimization on January 19, 2010
According to Jupiter Research almost 40% of people searching the web actually purchase something. In all cases, they focus on page 1 and sometimes page 2. The percentage of info seekers decreases tremendously starting with page 3 of any search engine.
The dirty little secret you probably don’t know is that 72% of all people who search Google click on the organic search results, ignoring the paid ads section. I do. Don’t you?
Based on these findings, logic will tell you that your website/blog should be listed on the top 1-2 pages of every search engine page. To accomplish this you’ll need a solid and powerful SEO behind your site.
So does SEO matter? Heck Yes!
Here are some things you need to understand before you hire a SEO company or even contemplate on doing yourself SEO for your site:
1. SEO is an ongoing activity and it stops when your company doesn’t need a web presence anymore.
This is not a “set it” and forget it” task. It’s a long time strategy that needs constant attention and fine tunning as you go.
2. SEO results are not immediate nor permanent.
Whoever is telling you otherwise you should seriously dispute their knwoeldge of the web.
3. If you want to do solid SEO (mainly based on fresh content), think of your site as a weekly or monthly newsletter.
Update it as much as you can and you got yourself a dynamic and fresh site every time.
4. Tag everything (images, links, video, etc.) and link to relevant sites.
Link internally between your pages and ask others to link to your site.
5. Pure SEO is not about TRAFFIC – it’s about QUALIFIED TRAFFIC.
What good does it do that your site list on position 2 on the first page for a “company that sells oranges” when you in fact are “selling space ships”?
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- Educate Yourself About Seach Engine Optimization (techtalkformoms.com)
