Posts Tagged promotion
5 Quick & Dirty Steps to Eliminate Blogger’s Block
Posted by Claudiu Geanta in Blogging on April 12, 2010
“What Should I write about? Who would be interested in what I know?” I hear this a lot when entrepreneurs start being active on their blogs. They are all experts in their field of interest but somehow they assume everyone else is too.
I used to think that but soon I found out that many people, for instance, failed to understand the importance of SEO for their websites. For those who still don’t know – SEO stands for Search Engine Optimization.
So bloggers, here’s my technique – feel free to share it and apply it in your work:
1. Pick a subject, any subject you feel you know best or can easily research it; preferably some kind of problem lots of people are confronted with. Describe in 2-4 sentences what the problem is.
2. Identify your audience. In other words – who are writing this for? Who are the people affected by this problem?
3. How can the problem be fixed? List all tools, techniques, methods, links, people, resources, etc. that can help solve the problem. Be succinct with your list but give enough information that everyone can understand.
4. Create the list in a bullet form (people love lists) with links to the each resource.
5. Write a brief conclusion with the benefits of solving the problem “your way” and leave it open for comments and/or questions.
What do you think? Try it out and let me know if this method works for you.
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SEO – What is it Good For? Absolutely Everything!
Posted by Claudiu Geanta in Search Engine Optimization on January 19, 2010
According to Jupiter Research almost 40% of people searching the web actually purchase something. In all cases, they focus on page 1 and sometimes page 2. The percentage of info seekers decreases tremendously starting with page 3 of any search engine.
The dirty little secret you probably don’t know is that 72% of all people who search Google click on the organic search results, ignoring the paid ads section. I do. Don’t you?
Based on these findings, logic will tell you that your website/blog should be listed on the top 1-2 pages of every search engine page. To accomplish this you’ll need a solid and powerful SEO behind your site.
So does SEO matter? Heck Yes!
Here are some things you need to understand before you hire a SEO company or even contemplate on doing yourself SEO for your site:
1. SEO is an ongoing activity and it stops when your company doesn’t need a web presence anymore.
This is not a “set it” and forget it” task. It’s a long time strategy that needs constant attention and fine tunning as you go.
2. SEO results are not immediate nor permanent.
Whoever is telling you otherwise you should seriously dispute their knwoeldge of the web.
3. If you want to do solid SEO (mainly based on fresh content), think of your site as a weekly or monthly newsletter.
Update it as much as you can and you got yourself a dynamic and fresh site every time.
4. Tag everything (images, links, video, etc.) and link to relevant sites.
Link internally between your pages and ask others to link to your site.
5. Pure SEO is not about TRAFFIC – it’s about QUALIFIED TRAFFIC.
What good does it do that your site list on position 2 on the first page for a “company that sells oranges” when you in fact are “selling space ships”?
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Are You Blogging to Me?
Posted by Claudiu Geanta in Blogging on December 7, 2009
“Building quality content without marketing is like locking Shakespeare in a room to write for himself” – Michael Grey, SEO Expert
Content without marketing is nothing.
See the 5 Golden Rules of Blogging
You write like a pro but you’ve got no idea what you should do so people flock to your blog and read your unique pearls of wisdom. Is that you Blogger? I know that’s exactly what I was worried about for a long time. Well, I’m here to give you some shortcuts so you don’t have to go through the pain and aggravation I had to endure.
First of all remember this:
The more you try to sell your blog and convince people to follow you, the more you will encounter their resistance. People buy you first, your expertise and the experience you so eagerly display in your posts.
How do you get them to like you? Simple – give, give and when you are done give again. People love free stuff and when they see your willingness to help and provide resources others are charging for, they will not only like you, and they will follow your posts.
Great article how to establish trust online.
So, before you do any type of promotion, start thinking about the things you can offer for free; resources you know you can offer to potential visitors.
To help you out, here’s my list:
- FREE 30 minute consultation on (insert your own text here) web design, SEO services, marketing critique, etc.
- Answer and help people find solutions on Facebook, Linkedin, Twitter, etc.
- Offer a free report, eBook or whatever else you have in your expert panoply.
- Organize a contest and offer a free book to the first 5 people what post significant comments on your blog for the next 30 days. Don’t forget to post the results at the end of the contest.
- Write for other blogs and give your honest opinion about the topic at hand. Just commenting “Thanks that was a great post” will not make you too visible and will not convey that expert aura you are after.
In a way, you are already promoting your blog but you are not really engaged in direct selling at this point. The more detached and nonchalant appear vis-à-vis your scope of getting more traffic to your blog, the more people will appreciate and want to come back for more.
Also, although many blogging experts advocate the “create a controversy” approach, I tend to “navigate” towards a softer approach and command attention through my willingness to extend a helping hand rather than criticize and spew controversial remarks.
Do all these things for several months and you’ll see significant improvement in your traffic numbers. Guaranteed.
Create Traffic to Your Money Making Website – Part 2
Posted by Claudiu Geanta in On Line Marketing on October 30, 2009
Create Traffic to Your Website
How To Get Free Website Traffic
This is part 2 of the “How to Make Money Online Series“.
As I mentioned before, there are two ways to get traffic to your website:
Paid traffic (Google adwords) and free traffic. I will tell you how to get free website traffic. I understand that most people that start an online business, don’t have the budget for expensive Google ads. You need free traffic and lots of it. I will cut to the chase and tell you my top ways to get free website traffic.
Top ways to get free traffic:
Don’t Read This Article If You Don’t Care About Your Website
Posted by Claudiu Geanta in Self Promotion on October 12, 2009
Promote Yourself with Squidoo
Sure you are on Facebook, Linkedin, MySpace and Twitter but have you heard of Squidoo? Well – you should because Google loves Squidoo so you should come to love it too.
Squidoo is a very popular publishing platform and community designed for you to create text about your particular niche in the market. The text published on Squidoo are called “lenses”.
Basically, Squidoo lenses are pages that resemble more like advertising flyers which concentrate everything you know about a particular topic of interest. Squidoo snaps it all into focus – thus the name “lens”. Think of it like the “Red Bull” of the internet.
Part II – The Power of Press Releases
Posted by Claudiu Geanta in Press Release on October 6, 2009
Press Release - Part II
As previously related in Part I – The Power of Press Releases, this important element of your promotional campaign not only helps in driving traffic to your website but also in generating lots of back links and so it kicks your Google Page rank higher and gets you picked easily by other major search engines.
This article will go into the fine details of creating a succesful Press Release and what it means for your business as a whole.
15 Ways to Create High Visibility with FaceBook
Posted by Claudiu Geanta in Social Media & Web 2.0 on September 28, 2009
Visibility On FaceBook
Social networks are used by almost 30% of the internet users and Facebook is #1 on their list. It is estimated that by the end of 2010, Facebook will have more than 500 million users.
That is a very large number. Are you on Facebook? How about your company? If not, you are missing a huge opportunity.
Here are 15 must do things to create front-row visibility in Facebook:
Part I – The Power of Press Releases
Posted by Claudiu Geanta in Press Release on September 24, 2009
Great Headlines + Superb Press Release = Traffic to Your Site
Release The Power of Press – Part I
Besides establishing your website, blog and social media accounts you can also write Press Releases. They are a superb way to position yourself as a leader and add instant credibility and presence for your business.
A press release is similar to a new story, except you can submit your “news story” to many sites on the internet, through press release distribution sites.
The key to writing a press release is to search and insert specific keywords that pertain to whatever your business is selling. These keywords should be your personal name, business name, or other industry-specific keywords directly related to your business.
Google Ready Your Website Title – Your Majesty
Posted by Claudiu Geanta in SEO Killer Tricks on September 22, 2009
Use the Title tag and get high rankings with Google
Get a Title – Would You?
Don’t underestimate the power of one of the most common elements of your website/blog – the title tag (<title>). Google puts much emphasis on this tag and you should strongly consider it next time you update or construct your site.
You need to know the rules and how to apply them accordingly. This article will give you the edge over your competitors and rank higher in all Google searches.
Are You Playing Peek-a-Boo with Google?
Posted by Claudiu Geanta in SEO Killer Tricks on September 21, 2009
Best Practices - SEO - Google Image Optimization
Find out why this is a bad idea
So you have a blog up but it doesn’t look all that snazzy. Pictures…you need some pictures. But wait – Google’s search engine doesn’t really understand pictures. Does it?
The short answer is Yes – but there is a right way and a wrong way to serve Google with pictures. Find out here how to do it (the right way) – and increase your blog exposure.
