As a business owner you should encourage all your staff to engage in promoting your products and services on Social Media.

This activity should be daily and performed religiously. These activities should be separated on the type of platform they are using, thusly:

COMMUNICATION PLATFORMS

Blogging (every Monday, Wednesday and Friday):

The company promoters will have to report at the end of each day on all the activities performed and closely monitor spikes in traffic within Google Webmaster Tools. These activities will include making comments on all the blogging websites and/or include your company’s website. Here’s a list of such websites:

• Blogger.com
• Livejournal.com
• OpenDiary.com
• TypePad.com
• ExpressionEngine.com
• Technorati.com
• Blogged.com
• BlogCatalog.com
• Blogarama.com
• PitchEngine.com
• BlogSearchEngine.com
• DMoz.org
• IdeeaMarketers.com
• Ezinearticles.com
• GoArticles.com
• OneMinuteU.com
• ArticlesBase.com
• Authorsden.com

Micro-blogging (every 30 minutes):

Company promoters and professional staff will have access to TweetDeck and continue on promoting the company throughout the day. The following will be used:

• Twitter.com
• Plurk.com
• Tumlbr.com
• Jaiku.com

Social-Networking (every 2 hours):

Every employee will be encouraged to make as many friends possible without affecting the overall performance during the day. The following platforms will be visited every day, after lunch for no more than 30 minutes daily. The marketing promoters will continue to engage others on these platforms throughout the day.

• Bebo.com
• Facebook.com
• LinkedIn.com
• MySpace.com
• Skyrock.com
• Hi5.com
• Ning.com

Social network Aggregation

The company staff will have HootSuite installed on each computer and perform these small marketing tasks on a daily basis.

• FrindFeed.com
• HootSuite.com
• Twitterbadges.com
• Twitterfeed.com

COLLABORATION PLATFORMS

Wikis (update 1 per month):The company marketing staff will be in charge of composing these wikis only after gaining approval.

• Wikipedia.org
• PBWorks.com
• WetPaint.com

Social tagging (Daily):

• Delicious.com
• StumbleUpon.com
• Stumpmedia.com
• CiteUlike.com

Social News (Daily):

• Digg.com
• Reddit.com
• Mixx.com

Opinion Sites(1 per week):

• Epinions.com
• Yelp.com
• MouthShut.com

MULTIMEDIA PLATFORMS

PhotoSharing (1 per week):

Company promoters will have access to a company digital camera and will take pictures that will later be uploaded on the following platforms:

• Flickr.com
• Photobucket.com
• SmugMug.com
• Picasa.com

Video (1 per month):

Company promoters will have access to 1 digital video camera and editing software to uopload professional made videos and create buzz on the following platforms.

• YouTube.com
• TubeMogul.com

Livecasting (1 every 3 months):

Podcasting will include interviews with bloggers and industry experts and will be distributed on the company website as well as the following platforms:

• Ustream.tv
• Justin.tv

Most (if not all) small businesses are concerned with operating costs and cash flow, especially when they are in the start-up stages. In this article you will learn how you can handle business with less than $100 per month while all your business activities are humming at the right speed.

I chose to stay away from the obvious and instead give you the resources you might not have heard about, while others might be obvious but not quite known at this time. I have divided the must-have business activities in 3 major sections:

1. Communications
2. Sales
3. Finances

1. COMMUNICATION

This activity is vital to any business and without the right tools you might as well forget about starting anything, let alone a thriving new endeavor. Modern communication spawns across several fields:

• Telephone (voice mail)
• Messaging
• Faxing
• Online Meetings
• Email

With all the phone candy on the market most of these functions can be covered by any simple phone offered by a reliable network. Stick with Verizon or AT&T and you should have no problems with a 3 bar coverage signal in most of continental US.

In order to make yourself available to your clients, you are probably indicating your mobile phone as your primary business phone number. That’s fine and dandy but what happens if your client is outside your ‘realm” and need to speak with them on your “off-peak” hours? That $100 per month will look more like $1000 per month and the whole essence of this article would be lost.

That is why you need the all mighty Google again. Google, in case you didn’t know, is in phone business and if you are a small business, most of the stuff offered by them is FREE. Well, if it’s free – it’s for me!

Go to www.google.com/voice and check out the virtual number you can get and unify all your phone numbers into one. It’s a good read and will help you select the right central number you can now give away to your clients. Just don’t complain when they will be able to reach you from Hong Kong at 3:00 AM your time.

One thing a phone would not do is faxing; unless Steve Jobs is currently thinking of equipping the new iPhone with a thin roll of paper, this function is still bias to the existence of a fax machine or a PC/MAC on your desk.

There are however services that can eliminate the clunky fax machines off your desk and save some space for a cool new color printer, which can be connected to your computer and thus print any fax you might receive (and you really, really need to print it). Once such service is called Fax It Nice (www.faxitnice.com). The cool part about this service is the flexibility in plans and its simplicity as a program. You can virtually fax anything anywhere without really being at your computer because it does not require any software to download. Their pay as you go program puts the “nice” in the Fax It Nice.

Next runner up – eFax (www.efax.com). Still a good service and easy to understand software but a bit pricey compared to Fax it Nice. Give it a shot and see which one you like the best.

Online meetings

Yes – sometimes you really need these and if you want to appear as a well established business you better know how to handle this function. During these online sessions, you can share files, video, audio and even screen shots off your computer.

It’s a great tool to have access, especially if you have a lot of demos or portfolios you want to share with your audience. If that’s your need, head over to the nice people from Vyew (www.vyew.com) who offer this amazing tool for FREE.

Email

– there is one thing I need to add about this – you totally have to check out Google mail and I am not talking here about creating a Gmail account. That would look tacky to your clients, relying on free email accounts.

I am sure, by now you have considered and/or probably already purchased hosting for your website. Usually, that comes with free email accounts. Before you do anything, just migrate your domain to Google and get your personalized email on any computer or phone. [ Read this article to see how it is done ]. I use it and love it.

2. SALES

There is a sweeter alternative to carrying a Franklin planner with you to all the meetings – a CRM (Contact Relationship Manager) system that allows you to track your existing as well as perspective clients, meetings, dates, sales appointments, alarm you when some task or another is due, and the list goes on. You can have all this for around $24 per month by taking advantage of the services offered by 37 Signals on their website (www.highrisehq.com)

Similar types of software can be found at: Sugar CRM (www.sugarcrm.com) or Sales Force (www.salesforce.com).

3. FINANCES

You are probably keeping track of all your invoices, cash flow and bill payments using some sort of combination between and Excel Spreadsheet and QuickBooks. Well, the following is a nifty tool that gives you all that and more without breaking the piggy bank. I am referring to Less Accounting (www.lessaccounting.com) which could be your cup of tea is you are a business with small accounting needs. You will be amazed about its dashboard simplicity and easy reporting, so you know your financial situation at any time.
Others that come close to what Less Accounting can do are: Blink Sale (www.blinksale.com) and Fresh Books (www.freshbooks.com).

These are just some of the applications that are available on the web, so if you are using other ones and have great experience with them, please do share.

Here are 10 awesome tips on how you can improve the online presence for your business:

1. Submit Your Business to Local Listings
   Do a local search for your business make sure your listing is up to date and accurate so customers get the right information about your business.
2. List Your Business in the Correct Category
   Very often the owner (or the webmaster creating the website) categorizes the business listing in the wrong category. Include as many relevant categories as possible to your business to attract customers. 
3. Add or verify your business listing with data providers for search engines
   Search engines and local search sites use data providers (e.g. InfoUSA, Localeze, InsiderPages, MerchantCircle, etc.) and it’s very important that you update their listing of your business. 
4. When Possible Include product / service keywords in your local business listing title
   This tactic will help customers find your business more easily on search engines and you will be ranked higher in the process.
5. Check the Accuracy of Your Full Name and address on all search sites and especially your website
   A full and accurate address generates a sense of trust for both customers and for search engines so make sure that wherever you appear on the web, your information is up to date, accurate and consistent throughout.
6. Hire a Professional and Build a Great Website with an Optimized Number of Keywords and Good Content
   Your company website is the image project on the web to the rest of the world. Show the world you care about your image, your business and your customers with a unique, easy to navigate website. Stay away from cheap imitations, standard templates and cookie cutters (one size fits all) websites. If you want to stand out from the crows so should your website/blog.
7. Get your customers to write online reviews and testimonials about your business
   Many customers look for objective reviews before they decide where to spend their money. Online reviews of your business can also contribute to your ranking on search engines as they give credibility to your business and puts your potential customers at ease.
8. Encourage your customers to talk well on and offline about you
   Create more “buzz” around your business. Customer feedback is always good and you an use that to your advantage to improve your business.
9. Understand and use social networks such as LinkedIn, Facebook, MySpace, Twitter, StumbleUpon, Flickr, etc. to stay in touch with customers and attract new ones
   Use these sites to form a community for your business – this is a good way to communicate with existing customers, advertise sales or specials, and a good way to be visible to potential customers. 
10. Create a Blog and be active on others as well
    This is the cheapest way to sort of “toot your own horn” on line. It only takes time to research and write on your blog but very soon you might be able to attract more and more people who enjoy your products and/or services. In addition – your website and thus the company’s brand will rank higher in the search engines. This might not be sufficient unless you also find other blogs within your niche and become an active contributor.

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What All Articles Should Have

The art of writing and publishing articles on the web are paramount to the online success of today’s websites and internet based companies. They dictate a lot in the success and the drive of traffic onto one’s site. This activity has become a key element in making a site work and earning a profit from it.

A website webmaster and/or owner must have the good sense to include articles that address issues and provide solutions to a market niche. Find that niche, push the right buttons and you will have an army of followers. You articles should include lists of benefits that respond to the same old question: “What’s in it for me?”

Articles have been known to be one of the more sophisticated tools behind driving traffic to a website. The simple inclusion and distribution of articles on the web will generate high rankings in page search and become popular with all the search engines, including Google, Yahoo, MSN, AltaVista, etc. The higher a site ranks the bigger the slice of the traffic pie. With an increased volume in traffic flow, there are more profits and more potential for other income generating schemes as well.

A well written article will catch the eyes and interest of your customers and keep them coming back for more.  They would also be able to recommend your site to others. So, how do you get them interested? You cannot just write and publish articles that are stuffed with keywords. You have to bring something new to the table; you have to share experiences and draw conclusions. You need to inform and educate people so they perceive you as an expert in your field.

Here are some tips to help you write a better article and make your site a profit generator while brimming with traffic.

1. Keywords and Keyword Phrases
   An article must always revolve around keywords and keyword phrases. A web searcher usually goes to a search engine and types in the keywords they are looking for. If you don’t have them – the search engine will simply not list you and look for the next article/site that better matches the search string.The important thing is that you have an article that has the keywords that are related to your site.  You cannot sell shoes and write an article about tattoos in New Guinea. Well – you can but don’t expect someone to find your shoe store based on that article. Unless you somehow describe how the indigenous people were so happy when you donated several hundreds of pair of shoes, they all tattooed your name on their forehead. See the connection?There are many tools in the internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out. You can use this tool to determine what keywords to use and write about.  
2. Keyword Density
   Now that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to “feel” its presence. Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. Articles should at least have ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site.With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. Also, a low number of keywords may be ignored by the search engines.
3. Good Article Content
   As previously explained, you cannot just stuff an article with keywords. They must also be regarded as good reading materials. Articles must be able to entertain people as well as provide good information and help for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products. For instance, did you know that “As of July 2005 there were an estimated 70 million blogs in the world?”
4. Build Good Links
   When submitting articles to ezines and/or contribute your articles to newsletters and other sites, don’t ever forget to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.
5. Lists
   People love bulleted lists. They will be able to copy them, refer to them later on, etc. so do it often and do it well. As a matter of fact – that is the main reason you stopped and read this article – the title promised you a list. 

Promote Yourself with Squidoo

Sure you are on Facebook, Linkedin, MySpace and Twitter but have you heard of Squidoo? Well – you should because Google loves Squidoo so you should come to love it too.

Squidoo is a very popular publishing platform and community designed for you to create text about your particular niche in the market. The text published on Squidoo are called “lenses”.

Basically, Squidoo lenses are pages that resemble more like advertising flyers which concentrate everything you know about a particular topic of interest. Squidoo snaps it all into focus – thus the name “lens”. Think of it like the “Red Bull” of the internet.

Publishing on Squidoo is very simple to do. It’s also fun but very powerful in the grand scheme of all things Google. This is a new way to share your opinions, interests, create and promote your online identity and mostly – your credibility. What’s even better about Squidoo is that it’s FREE. That’s right –you heard it – Free. You can also (and are even encouraged to) earn a royalty for charity or yourself.

So, Why Should You Build Squidoo Lenses?

A Squidoo lens is a great tool that can help you:

• Market your online business
• Brand yourself and your websites/blogs as authorities in your niche
• Build traffic to your websites, blogs, on line storefronts, and online auctions
• Build your subscriber list
• Sell more of your products
• Build lots of deep links to the inner pages or shopping pages of your websites
• Build resource pages on each topic that’s part of your main niche
• Dominate the search engine results for various keywords in your topic
• Squidoo lenses are indexed and ranked by Google very fast

The important part is to get started. You can always edit and change anything on your lens. Then, when it’s ready, publish it and show it off to your friends and colleagues.
Click to start your first lens!

Branding Your Business

“Your premium brand had better be delivering something special, or it’s not going to get the business.” -Warren Buffett – Branding

Branding has evolved over the years and has now become a common term used in marketing. Branding is essentially burning your company name or slogan into the minds of potential customers. Branding, love it or hate it, it’s there and we have to deal with it.

Branding is, by far, the single most over-used and over-hyped business-related concept. You’re going to the trouble of branding your site, so make sure that it keeps that consistent look and feel throughout.

Your Brand is reflected through these elements:

• Your Business Name:

  A unique name for your company can and should be memorable, but a simple name that describes the value your business provides can be just as appealing.

• Your Logo:

  Every business should have a logo but logo is NOT by itself your brand. The logo triggers an emotion in a customer’s heart about your business. Something they remember you for. Want to get inspired? See here
  thousands of logos: http://www.logopond.com

• Your Business Cards:

  That is one tool in your marketing arsenal you  shouldn’t go without. Every small business owner should have business cards. This is your first impression to a potential client. Your business cards are regarded as most effective especially when they are CONSISTENT with you website. Here are some examples of the coolest cards ever:
  

  http://creativebits.org/cool_business_card_designs

• Your Website:

  If you understand the dynamics of the ever evolving business world, you recognize that not being on the web is pure suicide. In this modern day, your Website acts as your digital image, working 24×7 and no matter how
  simple or complex your site is, consumers expect for every professional business to have at least some level of existence on the Web. As a quick tip – testimonials can always aid in building the brand of your business on the web. To make your web presence known, fast connect with this company and you’ll be up and running in no time: http://www.designbysatori.com

• Your 30 Second Elevator Pitch:

  This short and focused answer to “So what do you do for a living?” question should combine your passion of a small business owner with the VALUE your business provides to customers in order to deliver a profound and convincing persuasion.

Building your brand into a brand leader isn’t easy. The key to building brand recognition is to laser beam your attention on that ONE thing, whether it is: quality, charisma, variety, expert opinion, or stellar customer service, and
build everything you do around that core mission. Stay away from clichés. They are death when it comes to branding.

3 Marketing Spices Every Business Should Have

For small businesses internet marketing has become much easier and affordable in the last couple of years. The number of applications to do just that has increased dramatically and the small business owner is sometimes overwhelmed by so many choices. There are so many marketing challenges and expenses for small business but this should not be one of them. 

Business owners should have no reason why in this day and age they wouldn’t be able to have a presence on the internet.  A strong one – I might add. Technology and increase in demand has made internet marketing for small business not only attainable but necessary to achieve continued growth in the global marketplace. 

Here are the bare minimum for a fairly strong web presence:

Email

Emails are the number one feature used by most people.  Emails and email newsletters are still the best way to reach your viewers.  Email marketing for small business is one of the most effective ways of winning repeat business from your existing customers and converting prospects.

Email layouts make this entire process easier, more efficient, and hopefully more effective.  Email sign-up web pages have often been overlooked when businesses are looking for ways to improve their interaction with customers and prospects.  Email marketing has been found to be a solid business marketing tactic for this as it is extremely low-cost to market to contacts already in a business database.

Due to increased ADD on the market, it seems that more and more people are inclined towards Twitter but this is a subject for another discussion. See the article on “Social Media Presence on Steroids” to understand why.

Website

If you own a company or try to sell your services or products a website is a definite must. Without it – you are missing on at least 90% of the population. Plus – who know-a-days doesn’t have one.
For a great design company who can also perform other services like: banner design, logo and corporate ID, brochures, Search Engine Optimization (SEO), please visit Design by Satori.

Of course your site needs to be optimized. Why? SO you can rank high in search engines. Why is this important? Because 84% of web surfers looking for your company will quit after page 2 in Google. So – make sure you are talking to the right people. In the fight for a top position on the results page of a search engine, the appropriate optimization of a website along with a well-structured content can make a difference.  You really need to be thinking about marketing your website online in order for it to perform well in the search engines and to do this you need to make some headway finding out about Web Marketing and Search Engine Optimization. Just because you have a web site doesn’t really mean too much today.

Blog

Begin to blog about your expertise–what you have to offer, how you got to be good at this one area, and focus on how you can help others.  From your website to your social media networking, to your blog posts, repeat your brand look everywhere so people recognize you right-away.  With a Blog not only are you helping out your customers or prospects, but you’re creating content that can help drive more prospects to your blog and thus your web site, and of course more cash in your bank.

There are plenty of tools at your disposal as a small business owner to accomplish this, including search engine optimization, email marketing and blogging to name a few.  Sure, you can blog and build websites, but at some point you need to capture names and e-mail addresses so you can stay in touch and build a relationship with that list. That’s why you need to have a very good plan in terms of Email Marketing

Conclusion
Internet marketing for small business owners can be a little overwhelming but you need to know you are not alone.  Growing a small business is hard no matter what, but taking advantage of internet marketing for small business is smart and will help to keep your business relevant and up to date. 

Internet marketing for small business can take you to new heights and a degree of success you have only dreamed of.  Online marketing for small business can change your business in so many ways you will wonder why you didn’t do it sooner. Just make sure you are hooking up with a reliable company that will have every interest in helping you achieve your business goals.

Social Media icons

Everyone is using social media now and not simply for social reasons, in fact it now accounts for almost 10 percent of Internet time.  Social media is gaining more acceptance in both the business world — both as a tool to connect with customers and for co-workers to connect with each other. Social Media is got all the Buzz – but is it necessary? First of all let’s see what defines “Social Media”.

Social media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures, video, rating and bookmarking. Trying to cover so many areas and being active promoting with social media takes time. Expecting overnight results from any marketing campaign is not realistic. 

Marketing

Your website is a great place to measure the effectiveness of your social media campaign and your in-bound marketing plan.  Sep 30, 2009 Event report says – “Twitter – The best marketing tool since Google, or is it a faddish distraction for lazy marketers?”

Social media gives companies actionable strategies by bringing consumer insight to social media marketing, allowing marketers to engage, communicate and track the effectiveness of social campaigns, Social media tools like Twitter, Facebook, MySpace, and others, are here to stay and PR and marketing firms need to recognize that fact.

Advertising

Advertising, as we know it, will remain an important way to build brand and drive sales.  Because the top social media sites can deliver high reach and frequency against target segments at a low cost, it appears that some advertisers are eager to use social networking sites as a new advertising delivery vehicle. Social media marketing techniques work, and can position your information in front of your customers at a fraction of what conventional advertising costs.

Part of that is a function of social media’s communication’s role — advertising has typically performed poorly in chat and e-mail. Finally, a new marketing study confirms exactly what I’ve been saying about social media all along: if you want to conduct a successful public relations and advertising campaign, then you had better understand and use online social media.  Based on that thought, agencies are now rushing onto Social Media ignoring the fact that, most of the time, people don’t want their advertising in whatever form.

Community

In terms of social media, the prospects that draw toward you but have not yet become your customers are called your community.  If your website visitor is part of your community, however, you have a much better chance of getting them to return. Flavor your web site with demo videos and you will have followers ready to watch the next big thing you came up with.

Take YouTube for instance – this is a community hub with a set of tools allowing all three legs of social media (contribution, participation, information generation). You probably noticed that more and more videos are popping up much faster in Google searches. Can you ignore YouTube? I think not.

Facebook is another one – 86% of the brands and merchants who responded to the “Community and Social Media Study” poll said they now use a Facebook fan page.  While 2/3 of the global online population already accesses member community sites, their vigorous adoption and the migration of time show no signs of slowing. 

Value

While social media are complex and often misunderstood, they have a value beyond traditional marketing campaigns.  According to a recent survey conducted by MarketingProfs of over 200 Twitter users, Twitter ranks behind only blogs as the social media tool that delivers the most value. 

As we look to economic recovery, it’s critical to continue to retain customers and maximize their lifetime value.  Remember that the true value of social media lies in the ability to really listen to your customers versus telling your story.

Tapping into all the ways an effective social media agency can deliver value to marketers, will set apart this new breed of agency.  For example, I don’t think you can successfully define social media without at least some reference to the underlying values of authenticity, transparency, and openness. 

Before you ask about what is the ROI, ask yourself how have you measured the value of communications before Social Media existed.  The difference today is now you can measure the efficiency and effectiveness of communications down to whom, what, when and its value moment by moment.

Conclusion

Because social media is so interactive, it constantly shifts and changes; therefore, a savvy marketer needs to be extremely familiar with the community and know how each social media website audience is different from the next in order to bring real value. 

As long as you contribute meaningfully to the community and gain the level of trust they need to allow you to seed your own messages or pitch your own products or services, and you don’t violate their trust, you’re marketing via social media successfully.

Visibility On FaceBook

That is a very large number. Are you on Facebook? How about your company? If not, you are missing a huge opportunity.

Here are 15 must do things to create front-row visibility in Facebook:

1. Create a profile (obviously) and update your status often.
2. Upload pictures & videos (try to keep it G rated) and add tags, comments and share if possible
3. Use the share button every so often
4. Write notes and or comment on your own or your friend’s Notes
5. Tag the people mentioned in those Notes
6. Comment on Notes as often as you can
7. Import your blog (if you have one) into Notes
8. Share links with posted items
9. Join Groups and Create Your Own Group
10. Upload pictures, videos and links to Groups
11. Write on “Discussion Boards” for Groups
12. Write on the Walls of Groups
13. Become fan of Facebook pages
14. Write on the wall of a Facebook fan
15. Install Facebook applications and Write Reviews about them

Best Practices - SEO - Google Image Optimization

Find out why this is a bad idea

So you have a blog up but it doesn’t look all that snazzy. Pictures…you need some pictures. But wait – Google’s search engine doesn’t really understand pictures. Does it?

The short answer is Yes – but there is a right way and a wrong way to serve Google with pictures. Find out here how to do it (the right way) – and increase your blog exposure.

It’s called “Image Optimization” and is crucial in getting a big BANG for the…BLOG.

So, do you need some fancy coding? No – not really. You just have to keep in mind 5 elements the Google Search engine is looking for:

1. An alt attribute that describes the content of the image (don’t leave home without it!)
2. A title attribute – meaning text that will be displayed when you move the mouse over the image
3. A src attribute – indicating the location of the image
4. A width declaration – meaning the width of the image (in pixels)
5. A height declaration – meaning the height of the image (in pixels)

That’s it! If you are running a WordPress theme – even better. When adding the image to your media category in the WordPress dashboard, you can specify the following elements:,/p>

• Title
• Caption
• Description
• File URL

Do this now! You will probably have to go back to your images and start reloading them with descriptions, title, etc. Image optimization produces extremely tangible results and you will see your traffic spike almost instantly.

If you have the time and patience do it for everyone of your articles. If not, take in consideration at least the ones which best promote the theme of your blog.

Note:

Make sure the picture is describing the essence of the article itself. If they are not related, Google will probably slap your wrist for tricking it and move on without paying any attention to your article.