Posts Tagged niche market
Sharp Shooting Marketing
Posted by Claudiu Geanta in Marketing Strategies on March 5, 2010
Companies are finding it increasingly difficult to reach their potential customers. Finding your way through the social media and online marketing jungle is not an easy task. That is why, it is crucial for a company or an individual to specialize and focus on a niche market.
I remember when I first started my design business I took calls like: “Can you make me a website with 40 pages for under $200?”, “How about a logo? Can you manipulate my photos and put me next to Pamela Anderson?” My answer was always “yes” regardless if I was able to do any of it or not. I figured I have to “blast” them with my knowledge and show that I am an “all stop shop” for everything design related. I even got requests to create architectural drawings and redesign homes!
Needless to say I was the “jack-of-all-trades; master of just a few”. My life was chaotic and barely had time to catch reruns of “Family Guy”. Even more disturbing was the fact that my business was not even growing. That’s when I realized that this “shot-gun blasting” approach was not quite the one I was looking for.
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Top 10 Ways to Use Ad Tracking
Posted by Claudiu Geanta in Software on October 11, 2009
Most companies have advertising and promotion budgets. It’s almost impossible to run a business without one!
But what if you could use a crystal ball that would give you almost immediate feedback on the success or failure of your promotional campaigns? Can you image the increased profits you might realize, if you could confidently eliminate those areas that underperformed, while concentrating on those that were overwhelmingly superior?
Imagine if you could know for certain which headline on your web site created more opt-ins? Wouldn’t you like to know which email subject line caused more people to click through to your web site?
