Posts Tagged marketing

How to Make $250 Online per Day

Here’s a short but comprehensive list of things you can do to generate at least $250 per day:

All that is left is promote the heck out of your website/blog to build traffic and thus vital click enablers on your ads. Now, don’t go nuts and include every one of these links or you might run the danger of transforming your site into a 24/7 rotating carousel of ads and links and I’m not sure that’s such a great thing; it wouldn’t be for your readers. Good luck!

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5 Questions You Should Ask a SEO Company

SEO Google on DefactoMindFirst of all – familiarize yourself with basic SEO jargon like: internal/external links, meta tags, titles, pagerank, etc. 

This way at least you know what the SEO company is talking about when they make the sales pitch.

Personally, I noticed that the shady ones are often hiding behind geek lingo trying to paint you in a corner by throwing these words at you, thus proving that they know what they are talking about.

You can cut that conversation short and find out how credible and professional they are by asking 5 little questions. Here they are:

  1. What kind of results should you be able to see and how long will it take to get there?
  2. What experience do you have in my industry and how long have you been doing this?
  3. Show/send me examples of your previous work and success stories. Can I contact some of these people?
  4. Do you follow the Google Webmaster Guidelines?
  5. What other marketing services do you offer besides SEO?

Just keep this list by your phone and take notes while they answer these questions. I’m sure you are a pretty seasoned business individual so you should be able to spot the shady ones right away. You can download a quick and easy PDF document of “Questions to ask a SEO company” right here.

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Cool Blue Tuesday Book Review – Book 2

“The Little Blue Book of Advertising” – 52 Small Ideas that can Make a Big Difference – by Steve Lance & Jeff Wollbook-little-blue-book-of-advertising

Designed the read quickly and referred to again and again, this is a toolbox of back-to-basic ideas that will help break creative logjams, settle disagreements with clients or agencies, and sharpen, focus and generally improve any ad campaign.

Steve Lance & Jeff Woll are partners at Unconventional Wisdom, a creative resource group. Lance was formerly creative director of Della Femina, Travisano, Sherman & Olken and NBC. Woll is a 20 year old veteran of Ogilvy & Mather, including stints as COO of its Montreal office and CEO of Ogilvy & Mather Partners in New York City.

URL to the book: http://www.littlebluebookofadvertising.com

I wish all business books were this profound and concise….The ultimate ad campaign cheat sheet.

Carol P. Osborne from the University of South Florida, College of Business Administration

The book starts with 3 points of view setting the stage for what’s to come: 

  1. Marketers & Creative don’t speak the same language
  2. Think inside the box
  3. You can’t manage what you don’t measure

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End of the Year Blog Resolution

Another blog project on Defacto Mind; there are only 18 days left until New Year and I decided to schedule 2 more activities and write about in the Defacto Mind blog.

For the next 3 weeks I will write a book review every Tuesday and I’ll call it “Cool Blue Tuesday Book Review”. There is really no reason why Tuesdays would be blue or cool for that matter but I just thought it sounds catchy. So, every Tuesday, after reading a book about SEO, marketing, design or social media, I’ll share with you my impressions about a particular book and recommend it (or not) to you – the reader.
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Fantastic Marketing Technique with Pictures

A Picture is Worth a Thousand Words – You hear this a lot. Now-a-days this is more true than ever. Pictures this:

What if you sell widgets and you are on the verge of launching a new product, but nobody knows about it, how it looks, dimensions, color, etc?

What if I go to Google and search for this new product so I know how it looks like and see if I want to buy it or not. What if there are thousands upon thousands of potential customers who all want to know exactly the same thing I am after, as described above?

Enter – the power of the image.

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Do You Know What Your Website Should Do?

Just as in sports (coaching, offense and defense) your website should also employ this 3 pronged approach. Apply it vigorously and you got yourself a winning website.

Just in case you need a FREE website opinion, drop me a line and I’ll do my best.

Back to the 3 pronged approach – what do I mean by “coaching, offense and defense” exactly.

Your website should do the following:

What Your Website Should Do

What Your Website Should Do


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Seduction or Marketing?

The world is full of descriptions and attempts to mold the definition of marketing, but so far I haven’t found a clear characterization of this escaping concept we face every day. To me – marketing is present in everything that we do on a daily basis; promise a surprise to your children to convince them to dress warm and – bang – you just did some marketing without even knowing it. Launch a new product and do whatever necessary to make the market react positive about it and you delivered yet another marketing punch.
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Seduction or Marketing

Seduction or Marketing

Everything that we do, from the mundane to the most exciting has in some way a direct or indirect connection to the concept of marketing. Even now, as you read this article, you are unknowingly participating in my marketing efforts of promoting knowledge through this blog. 

So..what is Marketing then?
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