Posts Tagged Korean Air
How Not To Treat Your Clients
Posted by Claudiu Geanta in Marketing Strategies on February 8, 2010
Each day we are bombarded with 3700 marketing and sales offers. Each and every day! For the most part, we ignore almost all of them. Why? Because they are boring.
Here’s a TV commercial that is not boring – the Korean Air Global Campaign – The Color of Perfection:
Notice the use of black & white cinematography along with softly painted aquamarine; the soothing music in the background. Everything moves in slow motion almost giving you the feeling of a weightless, romantic spa up in the sky. They don’t use airplanes in flight but flying is implied with images that recall a dreamy experience.
