Posts Tagged internet marketing

Advertising on the traditional banner ad does not work anymore. Back in early 90’s, curiosity and novelty pushed people into clicking and hopefully into buying but those days will soon be over; or are they? 

Back in the “good ol’ days” of the internet advertising the click-through rates were around 50%; no-a-days they are closer to 1%. What is even more interesting is that people who stay more on line click less on ads. It’s almost as they have built special glasses designed to ignore any kind of banner, pop-up or gimmick that splashes on their screen asking them to click and buy. 

So the question is – What is the next big thing advertisers will have to come up with to entice people click and buy over the web? The old banner ad doesn’t work anymore no matter how distracting is designed. So what’s next?

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