Posts Tagged Google
Take the BS out of SEO
Posted by Claudiu Geanta in Search Engine Optimization on December 3, 2009
“Sign up with us for just $$ per month and we’ll guarantee you #1 on Google”
When I hear this type of sales pitch I just want to start screaming. How can someone guarantee a #1 spot on the most dynamic and ever changing medium in the world – the world wide web? Yahoo cannot even guarantee to be listed at #1 on Google’s index. What makes you believe that Junior from ABC-SEO company would be able to deliver?
Unfortunately, lots of businesses believe this baloney and go for it, to later find out that being #1 it’s a bit impossible to realize. Actually, I take it back – you CAN occupy position #1 in Google with one condition:
- The search is based on a keyword is so rare that not even Webster Dictionary hasn’t heard about it. So if your website is about “blue aluminum monkeys” then…yeah – you could be on Google’s #1 position.
Top 10 Things Google Loves About Your Website
Posted by Claudiu Geanta in Search Engine Optimization on November 7, 2009
Google Loves Your Website
A German company called SISTRIX analyzed elements of websites that rank the highest placement with Google. They analyzed 10,000 random keywords and for every keyword this company tested top 100 search results.
In order of importance the following is the compressed list of the results:
- Web page title
- Web page body
- Headline tags (H1, H2, H3, etc.)
- Bold and strong tags (<b>,<strong> )
- Image file names
- Image ALT text
- Domain names
- Path to files
- Parameters
- File size, inbound links
They also found out that keywords in titles are more important than keywords within the body tag; H2 through H6 tags are more important than H1 tags.
One of the most interesting things SISTRIX discovered is that top results have 4 times more links (inbound) than position 11 (on the second page). With that in mind, design your site or simply modify it accordingly.
Google Analytics – What is it and Why does it Matter
Posted by Claudiu Geanta in Search Engine Optimization on November 6, 2009
Google Analytics (abbreviated GA) is a free service offered by Google that generates detailed statistics about who is visiting your website. Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.
Google Analytics
Google Analytics give you a wealth of information on your visitors and how they visit, browse and exit your site, but the code has to be installed on every page, and in the correct position. In order to accomplish this you will need a Gmail account to login and access your GA dashboard.
Google Analytics is implemented by including what is known as a “page tag”. Google Analytics then aggregates this data in the Content reports to display the number of visits, session length and bounce rates. Google Analytics provides a rough mechanism called “segmentation” to track your users based on data.
