Posts Tagged Google

Run Your Small Business for Less than $100 per Month

Most (if not all) small businesses are concerned with operating costs and cash flow, especially when they are in the start-up stages. In this article you will learn how you can handle business with less than $100 per month while all your business activities are humming at the right speed.

I chose to stay away from the obvious and instead give you the resources you might not have heard about, while others might be obvious but not quite known at this time. I have divided the must-have business activities in 3 major sections:

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Free Internet Marketing Tools Every Webmaster Should Have

FREE Internet Marketing Tools; Blog directories, Domain Search, Keyword Analyzer and much more

Google AdWords
This Keyword Tool allows you to enter one keyword or phrase per line for each keyword suggestions. This will help you better target your online ads.

7Search.com
This Keyword Suggestion Tool allows you to enter keywords or keyword phrases in order to get additional keywords and keyword phrases suggestions.  You’ll also be able to see how many searches were done for the last month on this site for each keyword and phrase.

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What Your IT Department Doesn’t Want You to Know

This real case is about the owner of the small business who, luckily, was in-tune with the ever changing technology and saw the opportunity to save money and increase productivity.

The owner, let’s call her Mary, managed a staff of 75 and was struggling with the following problems:
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5 Quick & Dirty Steps to Eliminate Blogger’s Block

“What Should I write about? Who would be interested in what I know?” I hear this a lot when entrepreneurs start being active on their blogs. They are all experts in their field of interest but somehow they assume everyone else is too.

I used to think that but soon I found out that  many people, for instance, failed to understand the importance of SEO for their websites. For those who still don’t know – SEO stands for Search Engine Optimization.
So bloggers, here’s my technique – feel free to share it and apply it in your work:
1. Pick a subject, any subject you feel you know best or can easily research it; preferably some kind of problem lots of people are confronted with. Describe in 2-4 sentences what the problem is.
2. Identify your audience. In other words – who are writing this for? Who are the people affected by this problem?
3. How can the problem be fixed? List all tools, techniques, methods, links, people, resources, etc. that can help solve the problem. Be succinct with your list but give enough information that everyone can understand.
4. Create the list in a bullet form (people love lists) with links to the each resource.
5. Write a brief conclusion with the benefits of solving the problem “your way” and leave it open for comments and/or questions.
What do you think? Try it out and let me know if this method works for you.

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Sex, Salads, Vice presidents & Marketing


Birds do it. Bees do it. Even dull blue algae do it. So what’s the big deal about SEX? Sex is one of the hottest buttons in marketing and those who use it know that this primal instinct is guaranteed to bring tons of eager customers that ultimately translate into fattening the bottom line for their clients.Every single day, humans engage in two basic emotions – sexual and romantic. Let’s face it – without them there would be no human race.
A strong and intelligent marketing specialist plays these emotions through visual and suggestive messages and engages the customer on three levels – emotional, mental and desire.

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How to Make $250 Online per Day

Here’s a short but comprehensive list of things you can do to generate at least $250 per day:

All that is left is promote the heck out of your website/blog to build traffic and thus vital click enablers on your ads. Now, don’t go nuts and include every one of these links or you might run the danger of transforming your site into a 24/7 rotating carousel of ads and links and I’m not sure that’s such a great thing; it wouldn’t be for your readers. Good luck!

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Blogger – Make it Easy on Your Readers

Commenting on blogs similar to yours is one quick way to promote your own blog/website. I discovered this a while back but wanted to beef up a bit my own blog before jumping on the “comment on other blogs” wagon.

Although a lot of them are very well designed I found it hard to write about some mistakes I kept on seeing on other blogs. In fact I have learned a lot.

The most important thing to remember is this:

Scan not read

People do not have the time to read a whole lot now-a-days (unless they are really interested in a particular subject) so “Good bye Reading” and “Hello Scanning”. In order to capture attention you have to create breaks in your text such that the human eye can easily scan, stop and read small bits.

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5 Questions You Should Ask a SEO Company

SEO Google on DefactoMindFirst of all – familiarize yourself with basic SEO jargon like: internal/external links, meta tags, titles, pagerank, etc. 

This way at least you know what the SEO company is talking about when they make the sales pitch.

Personally, I noticed that the shady ones are often hiding behind geek lingo trying to paint you in a corner by throwing these words at you, thus proving that they know what they are talking about.

You can cut that conversation short and find out how credible and professional they are by asking 5 little questions. Here they are:

  1. What kind of results should you be able to see and how long will it take to get there?
  2. What experience do you have in my industry and how long have you been doing this?
  3. Show/send me examples of your previous work and success stories. Can I contact some of these people?
  4. Do you follow the Google Webmaster Guidelines?
  5. What other marketing services do you offer besides SEO?

Just keep this list by your phone and take notes while they answer these questions. I’m sure you are a pretty seasoned business individual so you should be able to spot the shady ones right away. You can download a quick and easy PDF document of “Questions to ask a SEO company” right here.

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SEO – What is it Good For? Absolutely Everything!

According to Jupiter Research almost 40% of people searching the web actually purchase something. In all cases, they focus on page 1 and sometimes page 2. The percentage of info seekers decreases tremendously starting with page 3 of any search engine.

The dirty little secret you probably don’t know is that 72% of all people who search Google click on the organic search results, ignoring the paid ads section. I do. Don’t you?

SEO - What is it Good for?

Based on these findings, logic will tell you that your website/blog should be listed on the top 1-2 pages of every search engine page. To accomplish this you’ll need a solid and powerful SEO behind your site.

So does SEO matter? Heck Yes!

Here are some things you need to understand before you hire a SEO company or even contemplate on doing yourself SEO for your site:

 1. SEO is an ongoing activity and it stops when your company doesn’t need a web presence anymore.
This is not a “set it” and forget it” task. It’s a long time strategy that needs constant attention and fine tunning as you go.

2. SEO results are not immediate nor permanent.
Whoever is telling you otherwise you should seriously dispute their knwoeldge of the web.

3. If you want to do solid SEO (mainly based on fresh content), think of your site as a weekly or monthly newsletter.
Update it as much as you can and you got yourself a dynamic and fresh site every time.

4. Tag everything (images, links, video, etc.) and link to relevant sites.
Link internally between your pages and ask others to link to your site.

5. Pure SEO is not about TRAFFIC – it’s about QUALIFIED TRAFFIC.
What good does it do that your site list on position 2 on the first page for a “company that sells oranges” when you in fact are “selling space ships”?

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4 Must Do Tasks After Publishing Your Website/Blog

Step 1: Create a sitemap.xml using this free site: http://www.xml-sitemaps.com/

Step 2: Use Google webmaster tools to get Google to crawl your site: www.google.com/webmasters/

Step 3: Feed the Googlebot your sitemap by directing it to your robots.txt file:
[within the robots.txt file include this line: Sitemap: http://www.yoursite.com/sitemap.xml]

Step 4: Submit your sitemap to other search engines:
http://submission.ask.com/ping?sitemap=http://www.yourdomain.com/sitemap.xml
http://api.moreover.com/ping?u=http://yourdomain.com/sitemap.xml

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