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Once you “convinced” the web visitors to click through your website, you want them to land on – you guessed it -”your landing page”. There you should have a short and sweet form that will ask them a minimum number of questions so they can move forward as fast as possible and download the piece of information or whatever else you previously promised them.

Functional Web Forms

Do not make the mistake of displaying an email address. It shows 3 things:

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