Posts Tagged Email Marketing
12 Secrets of a Successful Email Campaign
Posted by Claudiu Geanta in Email Marketing on December 9, 2009
Launching a succesful Email campaign is a strategic move on your part if you want to stay in front of your customers and gain new ones. Here are 12 great tips:
- Set an emailing schedule and stick with it.
- Send interesting emails early in the week (Monday through Wednesday)
- Send mailings overnight (schedule them to go out sometime after 2:00 AM)
- Offer both plain and HTML emails (your audience should be able to see both versions)
- Use the words FREE and NEW in the title of your emails, if applicable
- Offer seasonal advice (don’t be all business, insert humor once in a while…or often)
- Provide full URL of whatever you promote (blog, website, landing page, etc.)
- Couple each headline with an URL (put the product name and the URL under it)
- Include unsubscribe instructions (give people a chance to get out if they want to)
- Create a Privacy Policy and make it visible (a must and common curtousy)
- Hide the distribution list (use bcc and save yourself a lot of headaches)
- Don’t overdo it (people like new stuff so keep it upbeat and don’t bore them to death)
If you can think of some other ones I would love to hear from you. Drop me a line in the “comments” section and I’ll add your stuff if it’s relevant.
Don’t Take Spam – Fight Back!
Posted by Claudiu Geanta in Email Marketing on October 19, 2009
Spam Email
Spam? Who came up with this?
The modern meaning of the word “spam” has nothing to do with spiced ham. In the early 1990’s, a skit by British comedy group Monty Python led to the word’s common usage. “The SPAM Skit” follows a couple struggling to order dinner from a menu consisting entirely of canned ham.
Repetition is key to the skit’s hilarity. The actors cram the word “SPAM” into the 2.5 minute skit more than 104 times! This flood prompted Usenet readers to call unwanted newsgroup postings “spam.” The name stuck.
Rapid Fire Your Email Marketing with Autoresponders
Posted by Claudiu Geanta in Email Marketing on October 15, 2009
Rapid Fire Email with an Autoresponder
Email autoresponders (also sometimes known as mailbots, automatic email and email on demand) are powerful web marketing tools that you’ll find it difficult to manage without. Email Autoresponders are the secret weapon of email marketing and are a fantastic way to attract new leads and start building trust with potential clients.
These “mailbots” make things easier than ever, helping you to minimize your daily routine by handling email support for you. Best feature they are known for is allowing your email address to automatically respond to an inquiry with a specific message, anytime. This is an easy way to distribute information about your company to your potential clients.
Touchdown on Your Landing Pages
Posted by Claudiu Geanta in Email Marketing on October 14, 2009
Landing Page Touchdown
Landing pages are the new direct marketing approach towards “getting” in front of your clients. Landing pages are where your clients are going to end up when they have clicked on an ad that you’ve placed and are usually contained within your web site.
Consider landing Pages as a “Swiss army knife”. They are useful in many ways: selling the exact product the client wants and thus employing a “sharp shooting” effect for your marketing efforts; educating the client and yourself about likes and dislikes with your service or product line; they give you adjustment levels on how to direct your overall marketing based on their popularity, etc.
Top 15 Ways to Build Your Subscriber List
Posted by Claudiu Geanta in Email Marketing on October 10, 2009
Email marketing can be profitable for any business, no matter what kind of product or service you are selling. It is significantly cheaper than other advertising methods and it helps build credibility with your subscribers. As a result, you can generate more sales and profits.
The foundation for successful email marketing is a targeted, responsive and permission-based email list. If you have a list of subscribers that trust you and consider you an expert, you’ve completed the first step and are on your way!
Make the most of your email marketing efforts with the below list:
