Posts Tagged discovery
Cool Blue Tuesday Book Review-Book 1
Posted by Claudiu Geanta in Cool Blue Tuesday Book Review on December 15, 2009
“Hot Button Marketing” – by Barry Feig
“People don’t buy products and services. They buy the satisfaction of unmet needs.” – Barry Feig – Introduction of “Hot Button Marketing”.
“With Hot Button Marketing you’ll identify the sixteen consumer hot buttons and, more importantly, learn how to push them to get your product sold.” – Back cover of “Hot Button Marketing”
Barry Feig’s reveals the secrets behind consumer’s purchasing mechanism in his book “Hot Button Marketing”, published by Adams Media (www.adamsmedia.com). Barry has over 20 years of experience in developing marketing strategies for companies like: Colgate-Palmolive, American Express and First Brands.
Prior to establishing the Center for Product Success, Barry Feig owned 2 advertising agencies – Ad Ventura and Feig Communications and he is the author of over 100 articles.
