Posts Tagged customer

While reading an interesting little book called “Knock Your Socks Off Prospecting” by William “Skip” Miller and Ron Zemke, it dawned on me that cold calling is very much like having a website and doing everything possible to entice people to further explore the site and ultimately buy your service or product.

Time and time again, the old saying – “It’s all about the customer” has its application here more than ever. AS a web designer, it’s not really about what I like to design, it’s not about my favorite sets of colors and shades or the typography used on a web site. It’s all about if all these elements tie in together in such way that the potential customer feels attracted to it and ultimately buy into whatever my client is selling.

Years ago I had a client who built and sold homes and although the market indicated that a soft color palette is more appropriate for usage on their website, the owner wanted a very corporate, clean, cold and dark website. That’s who he was and that’s what he liked. I tried to argue that the market does not respond well with this style and despite my advice he pushed further with the template he selected. Needless to say, after several months and a few hundred negative comments about the “coldness” of the site, he decided to change to a much softer image. Again – it’s not about what you like, it’s all about what the customer wants to see and hear.

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