Posts Tagged Blogging

How to Include Your Blog in the Technorati Directory

My blog token for Technorati is B9EMVW5HVS7P. Please ignore this number as it is only listed here in order to get index myself with www.defactomind. Please read on.

With over 250 million blogs indexed by Technorati is hard to ignore such a powerhouse if you want to promote your blog. The process is easy and joining it’s free.

Before we start please make sure that you have an RSS Feed for your blog. You can find it here: http://feedburner.google.com. In order for this to work you should also have a Gmail account. The article “Subscribe via Email to Feeds in 5 Easy Steps” will explain how to do this.

Here are the steps:

Step 1: Go to www.technorati.com and click the “Join” link.

Step 2: Next, you need to claim your blog by clicking on the button called “Claim”. Pretty straight forward, huh?

Step 3: Just fill in all the required information and don’t forget the URL for your own blog. You do this in the box at the bottom of the page where your “Profile” is. The box is under the heading ‘My claimed blogs’. Once you are done, just click “Claim”.

Step 4: Fill in all the relevant tags related to your blog in the box provided.

Step 5: You will also be required to fill in your RSS Feed URL. Refer to the Notes before these steps.

Step 6: Now you wait until you receive an email from Technorati with your token. Sometimes it’s minutes but sometimes it could take days. The email will say:
“Thank you for submitting your blog claim on Technorati. Technorati will need to verify that you are an author of the site [your site URL will be here] by looking for a unique code. We have just assigned the claim token [your number will be here] to this claim. Please visit http://technorati.com/account/ for more details, including how to use the claim token.”

The number inserted in the beginning of this post is my “Claim Token”. It has to be in a post to prove that I am the author of the blog.
In order to post your token you can create a simple post with the title as “Token post for Technorati – Please ignore” or something of that effect and within the post copy & paste your claim token number.

Step 7: After your post is live, you need to visit http://technorati.com. Sign in and click on the ”Check Claim” button at the bottom of your account page.

Step 8: You will be asked if you have already made a temporary post – and you have – so confirm by clicking the button at the bottom of the page.

Step 9: You will then receive an email confirming that Technorati has successfully indexed your blog and found your pesky “Claim Token”.
Once accepted, you can view your blog listing on Technorati. This listing will help others find your blog much easier.

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How Bloggers Make Money Online

There are 5 ways to make money with your blog (or website). Might be others – I’m open for suggestions: 

  1. Sell ad space on your blog
  2. Write articles for other companies/blogs/individuals
  3. Syndicate your blog posts to other blogs/Sell Blog Subscriptions
  4. Sell your own things on your blog
  5. Sell third party goods online

1. Sell ad space on your blog

One of the most popular ads is GoogleAds: https://www.google.com/adsense (although they pay you only when someone actually clicks on the ad) and the Yahoo Publisher Network https://publisher.yahoo.com/portal/login.php

Selling ad space is fairly easy to do; just create a section on your blog that describes the benefit for companies/individuals to place an ad on your blog. 

One word of advice though: When you start this adventure, do not fill your blog to the gills with ads – it will not look very professional. Your readers need to see what you can offer first before they will buy anything from you or off your blog. 

You can spot a newbie, right-away by the imense number of ads running on his/her site, trying desperately to make some dough. People do not respond well and they will leave your site fairly quick before you can even write about your expertise. 

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Drive by Blogging

schadenfreudeDoes negativity and destructive criticism pay off? Do you get more attention (after attempting to conquer stardom through decent cyber mannerism) if your articles are a collection of ironies and “so you think” tasteful jokes? Perez Hilton and folks running blogs based on criticism only seem to prove that this strategy works. 

The idea of writing about negativity in the cyber world came after watching a documentary called “Heckler” on HBO. The show was put together by comedian Jamie Kennedy as a response to the merciless treatment he encountered from the blogging community after the release of his movie “Son of the Mask”.  The documentary was an interesting piece of television, exposing the devastating effects the critics and their comments have upon actors in general and Jamie Kennedy in particular.

The idea of defending Jamie Kennedy is far from me and this article is not intended to polish his or anyone else’s image. I am merely pointing out that even if you disagree with someone’s performance, I believe you lower your writing standards to morally attack and individual based on the simple fact that his/her performance in some kind of theatrical act was poor or lacked enthusiasm at the box office. 

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Are You Blogging to Me?

“Building quality content without marketing is like locking Shakespeare in a room to write for himself” – Michael Grey, SEO Expert

Content without marketing is nothing.

See the 5 Golden Rules of Blogging
You write like a pro but you’ve got no idea what you should do so people flock to your blog and read your unique pearls of wisdom. Is that you Blogger? I know that’s exactly what I was worried about for a long time. Well, I’m here to give you some shortcuts so you don’t have to go through the pain and aggravation I had to endure.

First of all remember this:

The more you try to sell your blog and convince people to follow you, the more you will encounter their resistance. People buy you first, your expertise and the experience you so eagerly display in your posts.

How do you get them to like you? Simple – give, give and when you are done give again. People love free stuff and when they see your willingness to help and provide resources others are charging for, they will not only like you, and they will follow your posts.

Great article how to establish trust online.

So, before you do any type of promotion, start thinking about the things you can offer for free; resources you know you can offer to potential visitors.

To help you out, here’s my list:

  • FREE 30 minute consultation on (insert your own text here) web design, SEO services, marketing critique, etc.
  • Answer and help people find solutions on Facebook, Linkedin, Twitter, etc.
  • Offer a free report, eBook or whatever else you have in your expert panoply.
  • Organize a contest and offer a free book to the first 5 people what post significant comments on your blog for the next 30 days. Don’t forget to post the results at the end of the contest.
  • Write for other blogs and give your honest opinion about the topic at hand. Just commenting “Thanks that was a great post” will not make you too visible and will not convey that expert aura you are after.

In a way, you are already promoting your blog but you are not really engaged in direct selling at this point. The more detached and nonchalant appear vis-à-vis your scope of getting more traffic to your blog, the more people will appreciate and want to come back for more.

Also, although many blogging experts advocate the “create a controversy” approach, I tend to “navigate” towards a softer approach and command attention through my willingness to extend a helping hand rather than criticize and spew controversial remarks.

Do all these things for several months and you’ll see significant improvement in your traffic numbers. Guaranteed.

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The 5 Golden Rules of Awesome Blogging

Whenever you sit down and decide to write for your bog always communicate in plain language. Anyone who traveled to a foreign country knows that speaking the native tongue is much better that using a translator or a dictionary.

In the land of the web, things are no different. Learn the “native language of the web” and all the web surfers will read and understand you better.

5 Rules of Blogging

5 Rules of Blogging

Here are the 5 Golden rules to harness the power of a good blog post:

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Discover the 2 Building Blocks of Blog Writing

Lots of bloggers believe that headlines are the most important aspect of the blog – without it readers will not stop for a second to read your unique piece of wisdom. Others say that content is much more important compared to the headlines.

Find out the 3 category of blog readers so you understand what’s at stake here.

Blog Building Blocks

Blog Building Blocks

I tend to believe it’s a combination of both; without a nice lure there is no fish at the end of that line but no matter what the lure is – if the fish doesn’t deliver your reader is gone in about half a second. Even if you write a killer headline, you still need to write something that adds value to your readers in the body of your post.

So why are title and content important? Because each of them should accomplish 2 things:

  1. Attract Readers to Your Blog
  2. Attract Search Engines to Index Your Blog

Here’s how you can accomplish both:
1. Write headlines that have a hook
and attract the reader’s attention. With that you will get immediate eyeballs for your post. Use questions, be controversial, provide numbers, etc. Examples of great headlines with a hook can be found at Jay Abraham blog.

2. Write content that makes other bloggers link to your post. Inbound links are important components of the Google algorithms that will allow you high rankings within search engines. This is the sure way search engines calculate where to rank your content. (Maybe you find this post interesting enough and perhaps you’ll want to link to it, right?)

For other in-depth information about blogging see this article

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