Lots of bloggers believe that headlines are the most important aspect of the blog – without it readers will not stop for a second to read your unique piece of wisdom. Others say that content is much more important compared to the headlines.

Find out the 3 category of blog readers so you understand what’s at stake here.

Blog Building Blocks

I tend to believe it’s a combination of both; without a nice lure there is no fish at the end of that line but no matter what the lure is – if the fish doesn’t deliver your reader is gone in about half a second. Even if you write a killer headline, you still need to write something that adds value to your readers in the body of your post.

So why are title and content important? Because each of them should accomplish 2 things:

1. Attract Readers to Your Blog
2. Attract Search Engines to Index Your Blog

Here’s how you can accomplish both:
1. Write headlines that have a hook and attract the reader’s attention. With that you will get immediate eyeballs for your post. Use questions, be controversial, provide numbers, etc. Examples of great headlines with a hook can be found at Jay Abraham blog.

2. Write content that makes other bloggers link to your post. Inbound links are important components of the Google algorithms that will allow you high rankings within search engines. This is the sure way search engines calculate where to rank your content. (Maybe you find this post interesting enough and perhaps you’ll want to link to it, right?)

For other in-depth information about blogging see this article