Posts Tagged attract clients
Social Media on Steroids
Posted by Claudiu Geanta in Social Media & Web 2.0 on April 18, 2011
As a business owner you should encourage all your staff to engage in promoting your products and services on Social Media.
This activity should be daily and performed religiously. These activities should be separated on the type of platform they are using, thusly:
Top 10 Awesome Tips for Improving Your Online Presence
Posted by Claudiu Geanta in Top 10 List on April 8, 2010
Here are 10 awesome tips on how you can improve the online presence for your business:
- Submit Your Business to Local Listings
Do a local search for your business make sure your listing is up to date and accurate so customers get the right information about your business. - List Your Business in the Correct Category
Very often the owner (or the webmaster creating the website) categorizes the business listing in the wrong category. Include as many relevant categories as possible to your business to attract customers.
How to Attract Clients with a Marketing Brochure
Posted by Claudiu Geanta in Marketing Strategies on January 15, 2010
Marketing brochures are one of the key elements in order to promote your product and/or services to consumers; to attract potential buyers or manufacturers that might want to license or buy your invention.
This article is designed to give you an overview of some of the key considerations in developing a successful marketing brochure. Printing and distributing on and off line marketing brochures can do wonders for your bottom line.
A well-designed, well-written marketing brochure design is an opportunity to capture the attention of prospective clients and win them with an effective positioning statement, differentiating your products and services from those of the competition.
There are 3 major elements of a successful brochure:
It’s All About The Customer
Posted by Claudiu Geanta in On Line Marketing on December 30, 2009
While reading an interesting little book called “Knock Your Socks Off Prospecting” by William “Skip” Miller and Ron Zemke, it dawned on me that cold calling is very much like having a website and doing everything possible to entice people to further explore the site and ultimately buy your service or product.
Time and time again, the old saying – “It’s all about the customer” has its application here more than ever. AS a web designer, it’s not really about what I like to design, it’s not about my favorite sets of colors and shades or the typography used on a web site. It’s all about if all these elements tie in together in such way that the potential customer feels attracted to it and ultimately buy into whatever my client is selling.
Years ago I had a client who built and sold homes and although the market indicated that a soft color palette is more appropriate for usage on their website, the owner wanted a very corporate, clean, cold and dark website. That’s who he was and that’s what he liked. I tried to argue that the market does not respond well with this style and despite my advice he pushed further with the template he selected. Needless to say, after several months and a few hundred negative comments about the “coldness” of the site, he decided to change to a much softer image. Again – it’s not about what you like, it’s all about what the customer wants to see and hear.
10 Ways to Keep and Attract Clients
Posted by Claudiu Geanta in Small Business Marketing on October 24, 2009
Keep & Attract Clients
Marketing never stops or your company stops. It is amazing to me when I ask people “So what’s your company do right now in terms of marketing?” and they respond “Nothing really…we’re trying to figure out our next step. The economy is pretty bad and we’re exploring options”.
