Posts Tagged analytics

Google Analytics (abbreviated GA) is a free service offered by Google that generates detailed statistics about who is visiting your website. Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.

Google Analytics

Google Analytics give you a wealth of information on your visitors and how they visit, browse and exit your site, but the code has to be installed on every page, and in the correct position. In order to accomplish this you will need a Gmail account to login and access your GA dashboard.

Google Analytics is implemented by including what is known as a “page tag”. Google Analytics then aggregates this data in the Content reports to display the number of visits, session length and bounce rates. Google Analytics provides a rough mechanism called “segmentation” to track your users based on data.

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