Posts Tagged Advertising
How Bloggers Make Money Online
Posted by Claudiu Geanta in Make Money Online on January 30, 2010
There are 5 ways to make money with your blog (or website). Might be others – I’m open for suggestions:
- Sell ad space on your blog
- Write articles for other companies/blogs/individuals
- Syndicate your blog posts to other blogs/Sell Blog Subscriptions
- Sell your own things on your blog
- Sell third party goods online
1. Sell ad space on your blog
One of the most popular ads is GoogleAds: https://www.google.com/adsense (although they pay you only when someone actually clicks on the ad) and the Yahoo Publisher Network https://publisher.yahoo.com/portal/login.php
Selling ad space is fairly easy to do; just create a section on your blog that describes the benefit for companies/individuals to place an ad on your blog.
One word of advice though: When you start this adventure, do not fill your blog to the gills with ads – it will not look very professional. Your readers need to see what you can offer first before they will buy anything from you or off your blog.
You can spot a newbie, right-away by the imense number of ads running on his/her site, trying desperately to make some dough. People do not respond well and they will leave your site fairly quick before you can even write about your expertise.
Here’s an example from the highly acclaimed blog called doshdosh (http://www.doshdosh.com/advertise)
Dosh Dosh Advertising Page
Same can be done for a website. The more traffic you have the more you can charge.
If your blog has low traffic you can always go to TextLinkAds or TextLinkBrokers. Even better connect with your network in Facebook, LinkedIn and Twitter and let them know you are offering ad space on your blog for a minimum of $XX amount per month. You will be surprised of the response you get.
2. Write Articles for other companies/blogs/individuals
This usually frightens some people but you don’t have to be an expert in a particular field.
You’ll have to show proof that you:
- are a creative blogger
- have articles you wrote and published on your blog, ezines or squidoo lenses
- comment and are active on other blogs as well
- are proficient using social media, plug-ins and add-ons
- have a basic understanding of simple SEO rules
The best way of all is to show that you are a pro is creating, maintaining and actively contributing on your own blog. You should have at least 3-4 months under your belt and a minimum of 30-50 good articles consisting of 250-500 words each .
The core subject or theme of your blog does not matter as long as you write frequently and professionally. Obviously check for grammar. Write well and write often.
3. Syndicate your blog posts to other blogs/Sell Blog Subscriptions
If the information posted on your blog is in high demand you might want to think about syndicating your blog.
You can accomplish this through 3 easy steps:
a. Find out what your blog’s feed is (it should look like this: http://feeds.feedburner.com/your-blog-name-here)
b. Customize your feed through the feed dashboard
c. Finally – publicize your feed to your readers.
Others have started blogging and got so popular that know they sell subscriptions. See problogger.com
Again, based on how popular your blog is, the amount of money you can charge can vary. Initially start small and as you add more value you can increase the dollar amount you can charge.
4. Sell Your Own Things
In the fortunate even that you already have something to sell on your own, you’ll have to have some additional tools along side your blog:
- If you are selling digital assets (e-books, art, photos, music, etc.) you’ll need an ecommerce shopping cart and a PayPal account.
The alternative is http://www.payloadz.com or http://www.payloadz.com
- If you are selling physical, tangible products you’ll need all of the above, a FedEx account and…lots of boxes.
The majority of bloggers sell their ebooks and books, usually directly from their blog using a simple PayPal account.
5. Sell third party goods online
This is the part where beginners make the mistake of selecting products that they enjoy disregarding their reader’s likes and dislikes. Chose the products your reader base enjoy and look for. If your site is about web design don’t post ads for MP3 players or mortgage adverts.
People that come to your site seek your advice in whatever you are writing about so offer them the things that augment your articles and the entire theme of your blog.
Look for products to sell by signing up as an affiliate. For instance I host my blog with JustHost. I love their customer service and I think it brings a lot of value to every webmaster out there; I therefore promote their company on my site, of course getting a little money for that.
Other sources where you might find good affiliate programs:
Clickbank: http://www.clickbank.com
Commission Junction: http://www.cj.com
Hydra Network: http://www.hydranetwork.com
Once you set this up, you’ll need to promote your blog so it increases in traffic and thus your chances of selling directly from your site. How can you do that? See below a list of articles talking about that.
Related articles by Zemanta
- How to Make $250 Online per Day (defactomind.com)
- Five Techniques That Can Create An Income From Your Blog (webmanmarketing.com)
- Generate Revenue Online With Top Blogging Websites *** (franklinbishop.net)
- How to Start a Blog in 5 Easy Steps (defactomind.com)
- How To Make Money Online (untreatableonline.com)
Are you sh*** if a fly lands on you??
Posted by Claudiu Geanta in Advertising on January 26, 2010
This is some extreme advertising and you won’t believe the lengths to which some adverting companies are going, but this “initiative” is beating the crap out of viral marketing/advertising. Enjoy!
Apparently “No fly was harmed in making this video…” – I wonder about the people who tied the knots though…and the last screen of the video reveals the materail used for the mini-banners attached:
“The banner was attached with waxed string and dissolved after a few hours by itself”
Cool Blue Tuesday Book Review – Book 2
Posted by Claudiu Geanta in Cool Blue Tuesday Book Review on December 22, 2009
“The Little Blue Book of Advertising” – 52 Small Ideas that can Make a Big Difference – by Steve Lance & Jeff Woll
Designed the read quickly and referred to again and again, this is a toolbox of back-to-basic ideas that will help break creative logjams, settle disagreements with clients or agencies, and sharpen, focus and generally improve any ad campaign.
Steve Lance & Jeff Woll are partners at Unconventional Wisdom, a creative resource group. Lance was formerly creative director of Della Femina, Travisano, Sherman & Olken and NBC. Woll is a 20 year old veteran of Ogilvy & Mather, including stints as COO of its Montreal office and CEO of Ogilvy & Mather Partners in New York City.
URL to the book: http://www.littlebluebookofadvertising.com
I wish all business books were this profound and concise….The ultimate ad campaign cheat sheet.
Carol P. Osborne from the University of South Florida, College of Business Administration
The book starts with 3 points of view setting the stage for what’s to come:
- Marketers & Creative don’t speak the same language
- Think inside the box
- You can’t manage what you don’t measure
Marketing Interview with Claudiu Geanta
Posted by Claudiu Geanta in Advertising on December 5, 2009
On December 1st, 2009 I was interviewd by Michael Surkan (www.surkan.com) about offline marketing; tips and tricks of the trade.
You can listen to the entire interview here.
EPNW: Tradional off-line marketing can pay off for your web business
In this episode of “Entrepreneurs Northwest” Claudiu Geanta explains that marketing a business takes a lot more than social networking and search keyword advertisements on the Internet. Small businesses should consider some traditional marketing strategies like T-shirts and magnetic car signs, even if they are nation-wide. Marketing in your local community can be a great way to get exposure, and may have broader reach than you think.
You can check out more of Claudiu’s marketing ideas at http://www.defactomind.com/.
Are You Making this Advertising Mistake?
Posted by Claudiu Geanta in Advertising on November 4, 2009
All ads you are planning on publishing MUST be about your potential clients. Not about you, your business, hobbies, likes and dislikes. This might come to your surprise but, besides you, nobody else cares about them.
Any prospective customer will always ask this: “WIIFM?” Translation: “What’s In It For Me?” The rest is just noise to them.
Advertising Mistake
So how should an advertisement look like?
