Posts Tagged ads
Are Ads & Banners Going Away? Future Marketing
Posted by Claudiu Geanta in Advertising on December 21, 2009
Advertising on the traditional banner ad does not work anymore. Back in early 90’s, curiosity and novelty pushed people into clicking and hopefully into buying but those days will soon be over; or are they?
Back in the “good ol’ days” of the internet advertising the click-through rates were around 50%; no-a-days they are closer to 1%. What is even more interesting is that people who stay more on line click less on ads. It’s almost as they have built special glasses designed to ignore any kind of banner, pop-up or gimmick that splashes on their screen asking them to click and buy.
So the question is – What is the next big thing advertisers will have to come up with to entice people click and buy over the web? The old banner ad doesn’t work anymore no matter how distracting is designed. So what’s next?
Are You Making this Advertising Mistake?
Posted by Claudiu Geanta in Advertising on November 4, 2009
All ads you are planning on publishing MUST be about your potential clients. Not about you, your business, hobbies, likes and dislikes. This might come to your surprise but, besides you, nobody else cares about them.
Any prospective customer will always ask this: “WIIFM?” Translation: “What’s In It For Me?” The rest is just noise to them.
Advertising Mistake
So how should an advertisement look like?
Top 10 Ways to Use Ad Tracking
Posted by Claudiu Geanta in Software on October 11, 2009
Most companies have advertising and promotion budgets. It’s almost impossible to run a business without one!
But what if you could use a crystal ball that would give you almost immediate feedback on the success or failure of your promotional campaigns? Can you image the increased profits you might realize, if you could confidently eliminate those areas that underperformed, while concentrating on those that were overwhelmingly superior?
Imagine if you could know for certain which headline on your web site created more opt-ins? Wouldn’t you like to know which email subject line caused more people to click through to your web site?
