Best Practices - SEO - Google Image Optimization
Find out why this is a bad idea
So you have a blog up but it doesn’t look all that snazzy. Pictures…you need some pictures. But wait – Google’s search engine doesn’t really understand pictures. Does it?
The short answer is Yes – but there is a right way and a wrong way to serve Google with pictures. Find out here how to do it (the right way) – and increase your blog exposure.
It’s called “Image Optimization” and is crucial in getting a big BANG for the…BLOG.
So, do you need some fancy coding? No – not really. You just have to keep in mind 5 elements the Google Search engine is looking for:
- An alt attribute that describes the content of the image (don’t leave home without it!)
- A title attribute – meaning text that will be displayed when you move the mouse over the image
- A src attribute – indicating the location of the image
- A width declaration – meaning the width of the image (in pixels)
- A height declaration – meaning the height of the image (in pixels)
That’s it! If you are running a WordPress theme – even better. When adding the image to your media category in the WordPress dashboard, you can specify the following elements:,/p>
- Title
- Caption
- Description
- File URL
Do this now! You will probably have to go back to your images and start reloading them with descriptions, title, etc. Image optimization produces extremely tangible results and you will see your traffic spike almost instantly.
If you have the time and patience do it for everyone of your articles. If not, take in consideration at least the ones which best promote the theme of your blog.
Note:
Make sure the picture is describing the essence of the article itself. If they are not related, Google will probably slap your wrist for tricking it and move on without paying any attention to your article.
Claudiu Geanta is a successful online business owner and founder of Design by Satori Inc. & ProIncome Marketing, LLC. He teaches businesses how to build an optimum online presence. He is also and accomplished web designer and photographer. You can follow him on twitter.
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