A Picture is Worth a Thousand Words – You hear this a lot. Now-a-days this is more true than ever. Pictures this:
What if you sell widgets and you are on the verge of launching a new product, but nobody knows about it, how it looks, dimensions, color, etc?
What if I go to Google and search for this new product so I know how it looks like and see if I want to buy it or not. What if there are thousands upon thousands of potential customers who all want to know exactly the same thing I am after, as described above?
Enter – the power of the image.
What if a big customer of yours already has a budget approved to buy these new widgets and they are putting together a presentation for their upper management? Wouldn’t they need pictures for their presentation so it better appeals to the audience?
Are you a web designer? How about uploading your portfolio on Flickr?
How about an architectural firm? They would have digital representations of their plans as well as pictures of the finished product. Wouldn’t they want to showcase their work? Flickr would be the perfect venue for this too. Why not? The more people see their work the better the chances of getting new customers.
Are you baking pies for a living? I know scratch and sniff monitors are not on the market yet but still several pictures of the delicious pies can still entice the viewers to visit your website and maybe buy some of them. So grab your digital camera and start capturing the savory of your products. Put them on photo sharing websites and watch the dough rise – pun very intended.
Here’s a list of photo sharing websites:
www.flickr.com
www.shutterfly.com
www.kodakgallery.com
www.snapfish.com
www.dropshots.com
www.fotolog.com
www.multiply.com
www.myphotoalbum.com
www.panoramio.com
www.photobucket.com
www.picasa.com
www.slide.com
www.winkflash.com
www.zenfolio.com
www.zoto.com
Try to post your pictures on as many websites as you can. The more places your name and products appear the better your chances to be found on the web.
Here are some tips to post your pictures successfully on these websites:
- Take lots and lots of pictures
- Select only those that best describe your message; crisp and clear
- Upload them on as many websites as you can
- Always, always use meta tags and descriptions for your pictures. This is the main reason why you’ll be found on the web. Without these elements you might as well forget about the whole thing.
- Create and join photo groups
- Be active and commit to these groups and their activity within the group
Conclusion: Remember – photo sharing is one form of social media and social media is a two-way communication street. Use it wisely and your success on line will be a snap.
Claudiu Geanta is a serial entrepreneur and founder of
Design by Satori Inc. &
Satori CG Inc.. He helps businesses promote their presence on and off line.
He is also an accomplished web designer, book writer and photographer. You can follow him on
Twitter. Read more from this author
