A German company called SISTRIX analyzed elements of websites that rank the highest placement with Google. They analyzed 10,000 random keywords and for every keyword this company tested top 100 search results.
In order of importance the following is the compressed list of the results:
- Web page title
- Web page body
- Headline tags (H1, H2, H3, etc.)
- Bold and strong tags (<b>,<strong> )
- Image file names
- Image ALT text
- Domain names
- Path to files
- Parameters
- File size, inbound links
They also found out that keywords in titles are more important than keywords within the body tag; H2 through H6 tags are more important than H1 tags.
One of the most interesting things SISTRIX discovered is that top results have 4 times more links (inbound) than position 11 (on the second page). With that in mind, design your site or simply modify it accordingly.
Claudiu Geanta is a successful online business owner and founder of Design by Satori Inc. & ProIncome Marketing, LLC. He teaches businesses how to build an optimum online presence. He is also and accomplished web designer and photographer. You can follow him on twitter.
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