Google Analytics (abbreviated GA) is a free service offered by Google that generates detailed statistics about who is visiting your website. Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.
Google Analytics
Google Analytics give you a wealth of information on your visitors and how they visit, browse and exit your site, but the code has to be installed on every page, and in the correct position. In order to accomplish this you will need a Gmail account to login and access your GA dashboard.
Google Analytics is implemented by including what is known as a “page tag”. Google Analytics then aggregates this data in the Content reports to display the number of visits, session length and bounce rates. Google Analytics provides a rough mechanism called “segmentation” to track your users based on data.
Traffic
Google wants you to attract more of the traffic you are looking for, and help you turn more visitors into customers. It seems Google loves to know more about website traffic by offering this service free. Make informed site design improvements, drive targeted traffic, and increase your conversions and profits.
Some of Google Analytics features include tracking how users found a site by listing referral traffic from search engines, tracking what keywords were searched, how a site was explored, displays what links were clicked on and how long users were on the site. Search Engine Traffic – Knowing which search engines are sending the most traffic and how well its converting can help you optimize your spend and SEO efforts.
Marketing
Marketing professionals may want to know where visitors come from, what they do, how to convert more visitors into sales, which keywords are working the best and which ad copy converts. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents. You’ll get the information you need to write better ads, strengthen your marketing initiatives, and create higher-converting websites.
While Google will likely provide you the most traffic, if Yahoo or Ask converts better, you might want to see how you can get more visitors from them. Examine every aspect of the available reports, including visitors, traffic sources, content, and goals.
Claudiu Geanta is a serial entrepreneur and founder of
Design by Satori Inc. &
Satori CG Inc.. He helps businesses promote their presence on and off line.
He is also an accomplished web designer, book writer and photographer. You can follow him on
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