Launching a succesful Email campaign is a strategic move on your part if you want to stay in front of your customers and gain new ones. Here are 12 great tips:
- Set an emailing schedule and stick with it.
- Send interesting emails early in the week (Monday through Wednesday)
- Send mailings overnight (schedule them to go out sometime after 2:00 AM)
- Offer both plain and HTML emails (your audience should be able to see both versions)
- Use the words FREE and NEW in the title of your emails, if applicable
- Offer seasonal advice (don’t be all business, insert humor once in a while…or often)
- Provide full URL of whatever you promote (blog, website, landing page, etc.)
- Couple each headline with an URL (put the product name and the URL under it)
- Include unsubscribe instructions (give people a chance to get out if they want to)
- Create a Privacy Policy and make it visible (a must and common curtousy)
- Hide the distribution list (use bcc and save yourself a lot of headaches)
- Don’t overdo it (people like new stuff so keep it upbeat and don’t bore them to death)
If you can think of some other ones I would love to hear from you. Drop me a line in the “comments” section and I’ll add your stuff if it’s relevant.
Claudiu Geanta is a successful online business owner and founder of Design by Satori Inc. & ProIncome Marketing, LLC. He teaches businesses how to build an optimum online presence. He is also and accomplished web designer and photographer. You can follow him on twitter.
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