Launching a succesful Email campaign is a strategic move on your part if you want to stay in front of your customers and gain new ones. Here are 12 great tips:
- Set an emailing schedule and stick with it.
- Send interesting emails early in the week (Monday through Wednesday)
- Send mailings overnight (schedule them to go out sometime after 2:00 AM)
- Offer both plain and HTML emails (your audience should be able to see both versions)
- Use the words FREE and NEW in the title of your emails, if applicable
- Offer seasonal advice (don’t be all business, insert humor once in a while…or often)
- Provide full URL of whatever you promote (blog, website, landing page, etc.)
- Couple each headline with an URL (put the product name and the URL under it)
- Include unsubscribe instructions (give people a chance to get out if they want to)
- Create a Privacy Policy and make it visible (a must and common curtousy)
- Hide the distribution list (use bcc and save yourself a lot of headaches)
- Don’t overdo it (people like new stuff so keep it upbeat and don’t bore them to death)
If you can think of some other ones I would love to hear from you. Drop me a line in the “comments” section and I’ll add your stuff if it’s relevant.
Claudiu Geanta is a serial entrepreneur and founder of
Design by Satori Inc. &
Satori CG Inc.. He helps businesses promote their presence on and off line.
He is also an accomplished web designer, book writer and photographer. You can follow him on
Twitter. Read more from this author
