Law 1:

Become the expert in your niche market (or persuade the audience to perceive you as the expert)

Law 2:

Make as many friends as possible (on and off line)

Law 3:

Communicate directly, clearly and to the point.

Law 4:

Reputation – Get, guard it and maintain it like your life depends on it. It actually does.

Law 5:

Be bold. Be colorful. Stand out. Do whatever you can to not be lame but be polite.

Law 6:

Invite everyone to participate in everything you do. Well, almost everything…

Law 7:

Understand and master the concept of “Call to Action”. Bait people to come to you.

Law 8:

Show, don’t tell.Say what you mean and mean what you say.

Law 9:

Make your customers beg for more but don’t let them wait for too long.

Law 10:

Always present information based on customer’s point of view – WIIFM (What’s In It For Me)

Here are 10 awesome tips on how you can improve the online presence for your business:

1. Submit Your Business to Local Listings
   Do a local search for your business make sure your listing is up to date and accurate so customers get the right information about your business.
2. List Your Business in the Correct Category
   Very often the owner (or the webmaster creating the website) categorizes the business listing in the wrong category. Include as many relevant categories as possible to your business to attract customers. 
3. Add or verify your business listing with data providers for search engines
   Search engines and local search sites use data providers (e.g. InfoUSA, Localeze, InsiderPages, MerchantCircle, etc.) and it’s very important that you update their listing of your business. 
4. When Possible Include product / service keywords in your local business listing title
   This tactic will help customers find your business more easily on search engines and you will be ranked higher in the process.
5. Check the Accuracy of Your Full Name and address on all search sites and especially your website
   A full and accurate address generates a sense of trust for both customers and for search engines so make sure that wherever you appear on the web, your information is up to date, accurate and consistent throughout.
6. Hire a Professional and Build a Great Website with an Optimized Number of Keywords and Good Content
   Your company website is the image project on the web to the rest of the world. Show the world you care about your image, your business and your customers with a unique, easy to navigate website. Stay away from cheap imitations, standard templates and cookie cutters (one size fits all) websites. If you want to stand out from the crows so should your website/blog.
7. Get your customers to write online reviews and testimonials about your business
   Many customers look for objective reviews before they decide where to spend their money. Online reviews of your business can also contribute to your ranking on search engines as they give credibility to your business and puts your potential customers at ease.
8. Encourage your customers to talk well on and offline about you
   Create more “buzz” around your business. Customer feedback is always good and you an use that to your advantage to improve your business.
9. Understand and use social networks such as LinkedIn, Facebook, MySpace, Twitter, StumbleUpon, Flickr, etc. to stay in touch with customers and attract new ones
   Use these sites to form a community for your business – this is a good way to communicate with existing customers, advertise sales or specials, and a good way to be visible to potential customers. 
10. Create a Blog and be active on others as well
    This is the cheapest way to sort of “toot your own horn” on line. It only takes time to research and write on your blog but very soon you might be able to attract more and more people who enjoy your products and/or services. In addition – your website and thus the company’s brand will rank higher in the search engines. This might not be sufficient unless you also find other blogs within your niche and become an active contributor.

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• SEO – What is it Good For? Absolutely Everything! (defactomind.com)
• 4 Must Do Tasks After Publishing Your Website/Blog (defactomind.com)
• It’s All About The Customer (defactomind.com)
• Entrepreneurs, Nonprofits Can Make Search Engines Work for Them (prweb.com)

After you installed your WP blog, consider plugins. Plugins are pieces of code that add functionality to your blog. They can make the difference when it comes to evaluate your blog in terms of performance, time management and ease of use. 

The following are 10 must have plugins for any blogger who is starting out: 

1. WordPress Database Backup – This plugin comes installed with WordPress and provides an easy way to backup your WordPress database. You may download the backup file, or have it emailed to the address of your choice. I know how bad I am about keeping my stuff backed up so plugins like these are a Godsend. The plugin is very easy to use – just activate and then select “Backup” under “Manage” in your WordPress control panel. 
2. WP Security Scan – Scans your WordPress installation for security vulnerabilities and suggests corrective actions for passwords, file permissions, database security, version hiding, WordPress admin protection/security. A Must have. 
3. FD Feedburner – Redirects the main feed and optionally the comments feed to Feedburner.com. It does this seamlessly without the need to modify templates, setup new hidden feeds, modify .htaccess files, or asking users to migrate to a new feed. All existing feeds simply become Feedburner feeds seamlessly and transparently for all users. Just tell the plugin what your Feedburner feed URL is and you’re done. 
4. Subscribe to Comments - This plugin allows your visitors to track their comments on your blog by checking a checkbox next to a comment form. This way they can receive email updates as comments are added to the post. This will make it easier for your visitors to follow conversations and it increases the chances that they will come back to your blog. 
5. Social Media Page – This plugin will allow you to display no more than 140 social networks profile links! Lots of people chose to display their social media links (especially on blogs) on the sidebars. If you want to “declutter” your sidebar, this plugin allows you to include your social profiles on any page or post just by inserting one line of code.
6. All in one SEO pack – Here are some features: Automatically optimizes your titles for search engines; Generates META tags automatically; Avoids the typical duplicate content found on WordPress blogs; For beginners, you don’t even have to look at the options, it works out-of-the-box. Just install. For advanced users, you can fine-tune everything. 
7. Tweet This – Adds a “Tweet This Post” link to every post and page. Shortens URLs. Can automatically tweet new blog posts. Customizable (check screenshots). Also included: Plurk, Yahoo Buzz, Delicious, Digg, Facebook, MySpace, Ping.fm, Reddit, and StumbleUpon support. 
8. Akismet – This is a spam killing plugin created by Matt Mullenweg, the founder of WordPress. Akismet is tightly integrated with WordPress itself, allowing for easy comment management.
9. Similarity – Returns links to similar posts. Similarity is determined by the way posts are tagged or by their categories.  
10. Zemanta – Zemanta is a plugin which helps you populate your post with rich content, such as links, photos and tags. It analyzes your content and presents suggestions appropriate for your post. Very useful to enrich your blog post.

1. If you are not on Twitter, join immediately and create a cool simple name (lock your name, company name, main product, brand, etc.)
2. Put a picture of yourself up not some cartoon stuff (personalize your Twitter screen)
3. Tweet some memorable stuff before you look for followers
4. Manage your tweets with an application: twhirl.com, twitterfox plug-in, tweetdeck.com, etc.
5. Tweet from your phone (twinkle.com)
6. Use twummize.com to track who is tweeting about you or your company
7. Use the “reply” button (don’t ignore people) 
8. Connect with people through Direct Message and track trending (twitturyl.com and twitscoop.com)
9. Have direct conversations with people (don’t let some application to automatically respond in your place)
10. Use twitpic.com (it’s the place where you share pics on Twitter)
    OK…there are more than 10…
11. Talk and tweet at jott.com
12. Create a video in 12 seconds at 12seconds.tv or youtube.com 
13. Create your twitter badge copy the code and put it on all your media pages

Ever since Al Gore invented the internet or George W. Bush has been using the internets, the following are the most used fonts on websites or design:

1. Arial
   
2. Verdana
   
3. Times New Roman
   
   
4. Georgia
   
5. Helvetica
   
6. Courier
   
7. Tahoma
   
8. Comic Sans
   
9. Franklin Gothic
   
10. Lucida
    

If you feel some others should make the list please drop me a line and we’ll include them on the list.

For great use of Typography on printed materials visit my portfolio of works.