Archive for category SEO Killer Tricks

5 Questions You Should Ask a SEO Company

SEO Google on DefactoMindFirst of all – familiarize yourself with basic SEO jargon like: internal/external links, meta tags, titles, pagerank, etc. 

This way at least you know what the SEO company is talking about when they make the sales pitch.

Personally, I noticed that the shady ones are often hiding behind geek lingo trying to paint you in a corner by throwing these words at you, thus proving that they know what they are talking about.

You can cut that conversation short and find out how credible and professional they are by asking 5 little questions. Here they are:

  1. What kind of results should you be able to see and how long will it take to get there?
  2. What experience do you have in my industry and how long have you been doing this?
  3. Show/send me examples of your previous work and success stories. Can I contact some of these people?
  4. Do you follow the Google Webmaster Guidelines?
  5. What other marketing services do you offer besides SEO?

Just keep this list by your phone and take notes while they answer these questions. I’m sure you are a pretty seasoned business individual so you should be able to spot the shady ones right away. You can download a quick and easy PDF document of “Questions to ask a SEO company” right here.

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Best Strategy to Rank Higher in Google

Generate Links to and from your site & Google will Rank you higher

Generate Links to and from your site & Google will Rank you higher

Keywords and AdWords aren’t the only way that search engines score relevancy; links to other similar sites are another important factor. Keywords have been so abused by some webmasters that links are winning much more relevancy points. Google is said to love them.

 It might sound strange to suggest that your users should check out your competitors, but they probably know about them anyway. If your competitors have a higher ranking than you, linking to them can often give you a higher relevancy score with the search engines and the subsequent increase in traffic will make it worth your while. But here’s the best advice of all…

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How to Pretty Your Links

Shorten Your Links

Shorten Your Links

When promoting your site on Twitter you notice immediately that you are limited to 140 characters. If you can say everything you want using 140 characters – Congratulations! You don’t really need to read this.

But if you happen to have a very long URL for your web site (which I would not recommend unless they are main keywords for your website; and even in that case I would keep it to 2 or 3 words separated by a “dash”) I bet those 140 characters are not merely enough for a short and sweet message you want to put out there.

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Google Ready Your Website Title – Your Majesty

Use the Title tag and get high rankings with Google

Use the Title tag and get high rankings with Google

Get a Title – Would You?

Don’t underestimate the power of one of the most common elements of your website/blog – the title tag (<title>). Google puts much emphasis on this tag and you should strongly consider it next time you update or construct your site. 

You need to know the rules and how to apply them accordingly. This article will give you the edge over your competitors and rank higher in all Google searches.

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Are You Playing Peek-a-Boo with Google?

Best Practices - SEO - Google Image Optimization

Best Practices - SEO - Google Image Optimization

Find out why this is a bad idea

So you have a blog up but it doesn’t look all that snazzy. Pictures…you need some pictures. But wait – Google’s search engine doesn’t really understand pictures. Does it?

The short answer is Yes – but there is a right way and a wrong way to serve Google with pictures. Find out here how to do it (the right way) – and increase your blog exposure.

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