Archive for category Search Engine Marketing

Search Engine Marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in Search Engine Result Pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.

The term “Search Engine Marketing” was proposed by Danny Sullivan in 2001 to cover the area of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.

SEM - Search Engine Marketing - Define Your Message

Successful search marketing helps a site gain top positioning for relevant words and phrases. To others, SEO is synonymous with SEM — search engine marketing. For any online marketing venture to be successful it is essential to have a well thought out search engine marketing strategy. Social media should be a part of any successful search engine marketing strategy.

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