Archive for category Branding
How to Find the Perfect Name for your Business
Posted by Claudiu Geanta in Branding on March 26, 2010
Finding the perfect name for your company is an excruciating process that every entrepreneur will have to go through, eventually and especially if he/she wants to create a brand that has a strong and memorable voice. So what do you do, when after hours and hours of sitting, writing, staring and then writing or maybe just staring at a notepad you are completely drained of any brilliant idea and you are almost on the verge of giving up?
Well – there always are professionals who will do that for you but you’ll have to pay premium dollar for that kind of service; or you can start a process. Believe it or not jotting down potential business names that enters your brain randomly is not a process; flipping through an art or comic book is. I know! Weird, right?
I like to believe that most of the time I am a pretty creative guy, but recently I was facing the dreary notepad with a bunch of chicken scratches and a trash can full of crumpled papers. Yep – I was trying to come up with a cool name for my next endeavor and my creative tank was as dry as a bone under the Saharan sun. In August.
I was wondering what other people were doing when they had to come up with clever names for their company…because you really have to think in terms of the domain name and not necessarily “A” name. Why? Because nobody really cares what the name of the company is anymore unless they can remember it and can plug into a web browser to read about you and what you do.
Fantastic Tools for Your Domain Name Search
Posted by Claudiu Geanta in Branding on October 23, 2009
Domain Name Search Toolbox
Search engines take a liking to topic-related domain names and determine the ranking of your web pages. The domain name of your website will get a lot of mileage with the search engines if they have relevant names pertaining to your main business activity, if they are short and contain uncomplicated terms.
Is Your Business Brand-Poor?
Posted by Claudiu Geanta in Branding on October 9, 2009
Branding Your Business
“Your premium brand had better be delivering something special, or it’s not going to get the business.” -Warren Buffett – Branding
Branding has evolved over the years and has now become a common term used in marketing. Branding is essentially burning your company name or slogan into the minds of potential customers. Branding, love it or hate it, it’s there and we have to deal with it.
Branding is, by far, the single most over-used and over-hyped business-related concept. You’re going to the trouble of branding your site, so make sure that it keeps that consistent look and feel throughout.
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