Archive for category Advertising
Are you sh*** if a fly lands on you??
Posted by Claudiu Geanta in Advertising on January 26, 2010
This is some extreme advertising and you won’t believe the lengths to which some adverting companies are going, but this “initiative” is beating the crap out of viral marketing/advertising. Enjoy!
Apparently “No fly was harmed in making this video…” – I wonder about the people who tied the knots though…and the last screen of the video reveals the materail used for the mini-banners attached:
“The banner was attached with waxed string and dissolved after a few hours by itself”
Are Ads & Banners Going Away? Future Marketing
Posted by Claudiu Geanta in Advertising on December 21, 2009
Advertising on the traditional banner ad does not work anymore. Back in early 90’s, curiosity and novelty pushed people into clicking and hopefully into buying but those days will soon be over; or are they?
Back in the “good ol’ days” of the internet advertising the click-through rates were around 50%; no-a-days they are closer to 1%. What is even more interesting is that people who stay more on line click less on ads. It’s almost as they have built special glasses designed to ignore any kind of banner, pop-up or gimmick that splashes on their screen asking them to click and buy.
So the question is – What is the next big thing advertisers will have to come up with to entice people click and buy over the web? The old banner ad doesn’t work anymore no matter how distracting is designed. So what’s next?
Marketing Interview with Claudiu Geanta
Posted by Claudiu Geanta in Advertising on December 5, 2009
On December 1st, 2009 I was interviewd by Michael Surkan (www.surkan.com) about offline marketing; tips and tricks of the trade.
You can listen to the entire interview here.
EPNW: Tradional off-line marketing can pay off for your web business
In this episode of “Entrepreneurs Northwest” Claudiu Geanta explains that marketing a business takes a lot more than social networking and search keyword advertisements on the Internet. Small businesses should consider some traditional marketing strategies like T-shirts and magnetic car signs, even if they are nation-wide. Marketing in your local community can be a great way to get exposure, and may have broader reach than you think.
You can check out more of Claudiu’s marketing ideas at http://www.defactomind.com/.
Are You Making this Advertising Mistake?
Posted by Claudiu Geanta in Advertising on November 4, 2009
All ads you are planning on publishing MUST be about your potential clients. Not about you, your business, hobbies, likes and dislikes. This might come to your surprise but, besides you, nobody else cares about them.
Any prospective customer will always ask this: “WIIFM?” Translation: “What’s In It For Me?” The rest is just noise to them.
Advertising Mistake
So how should an advertisement look like?
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