Branding Your Business

“Your premium brand had better be delivering something special, or it’s not going to get the business.” -Warren Buffett – Branding

Branding has evolved over the years and has now become a common term used in marketing. Branding is essentially burning your company name or slogan into the minds of potential customers. Branding, love it or hate it, it’s there and we have to deal with it.

Branding is, by far, the single most over-used and over-hyped business-related concept. You’re going to the trouble of branding your site, so make sure that it keeps that consistent look and feel throughout.

Your Brand is reflected through these elements:

• Your Business Name:

  A unique name for your company can and should be memorable, but a simple name that describes the value your business provides can be just as appealing.

• Your Logo:

  Every business should have a logo but logo is NOT by itself your brand. The logo triggers an emotion in a customer’s heart about your business. Something they remember you for. Want to get inspired? See here
  thousands of logos: http://www.logopond.com

• Your Business Cards:

  That is one tool in your marketing arsenal you  shouldn’t go without. Every small business owner should have business cards. This is your first impression to a potential client. Your business cards are regarded as most effective especially when they are CONSISTENT with you website. Here are some examples of the coolest cards ever:
  

  http://creativebits.org/cool_business_card_designs

• Your Website:

  If you understand the dynamics of the ever evolving business world, you recognize that not being on the web is pure suicide. In this modern day, your Website acts as your digital image, working 24×7 and no matter how
  simple or complex your site is, consumers expect for every professional business to have at least some level of existence on the Web. As a quick tip – testimonials can always aid in building the brand of your business on the web. To make your web presence known, fast connect with this company and you’ll be up and running in no time: http://www.designbysatori.com

• Your 30 Second Elevator Pitch:

  This short and focused answer to “So what do you do for a living?” question should combine your passion of a small business owner with the VALUE your business provides to customers in order to deliver a profound and convincing persuasion.

Building your brand into a brand leader isn’t easy. The key to building brand recognition is to laser beam your attention on that ONE thing, whether it is: quality, charisma, variety, expert opinion, or stellar customer service, and
build everything you do around that core mission. Stay away from clichés. They are death when it comes to branding.

 Claudiu Geanta is a successful online business owner and founder of Design by Satori Inc. & ProIncome Marketing, LLC. He teaches businesses how to build an optimum online presence. He is also and accomplished web designer and photographer. You can follow him on twitter.

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