Archive for March, 2010
How to Find the Perfect Name for your Business
Posted by Claudiu Geanta in Branding on March 26, 2010
Finding the perfect name for your company is an excruciating process that every entrepreneur will have to go through, eventually and especially if he/she wants to create a brand that has a strong and memorable voice. So what do you do, when after hours and hours of sitting, writing, staring and then writing or maybe just staring at a notepad you are completely drained of any brilliant idea and you are almost on the verge of giving up?
Well – there always are professionals who will do that for you but you’ll have to pay premium dollar for that kind of service; or you can start a process. Believe it or not jotting down potential business names that enters your brain randomly is not a process; flipping through an art or comic book is. I know! Weird, right?
I like to believe that most of the time I am a pretty creative guy, but recently I was facing the dreary notepad with a bunch of chicken scratches and a trash can full of crumpled papers. Yep – I was trying to come up with a cool name for my next endeavor and my creative tank was as dry as a bone under the Saharan sun. In August.
I was wondering what other people were doing when they had to come up with clever names for their company…because you really have to think in terms of the domain name and not necessarily “A” name. Why? Because nobody really cares what the name of the company is anymore unless they can remember it and can plug into a web browser to read about you and what you do.
Sharp Shooting Marketing
Posted by Claudiu Geanta in Marketing Strategies on March 5, 2010
Companies are finding it increasingly difficult to reach their potential customers. Finding your way through the social media and online marketing jungle is not an easy task. That is why, it is crucial for a company or an individual to specialize and focus on a niche market.
I remember when I first started my design business I took calls like: “Can you make me a website with 40 pages for under $200?”, “How about a logo? Can you manipulate my photos and put me next to Pamela Anderson?” My answer was always “yes” regardless if I was able to do any of it or not. I figured I have to “blast” them with my knowledge and show that I am an “all stop shop” for everything design related. I even got requests to create architectural drawings and redesign homes!
Needless to say I was the “jack-of-all-trades; master of just a few”. My life was chaotic and barely had time to catch reruns of “Family Guy”. Even more disturbing was the fact that my business was not even growing. That’s when I realized that this “shot-gun blasting” approach was not quite the one I was looking for.
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